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Areas
Health
Finance
Civic
Environment
Education
Business
Other
Behaviors
Alcohol Use or Addiction
Care Plan Compliance
Charitable Giving
Civic Participation
Conservation Behaviors
Crime
Debt Reduction
Diet & Nutrition
Disease Management
Disease Prevention
Educational Attainment
Employment
Financial Behaviors
Healthcare Delivery
Medication Adherence
Mental Health & Self-Care
Other
Physical Activity
Savings
Sedentary Behaviors
Self-Management
Sexual Health Behaviors
Sleep
Smoking Cessation
Substance Use or Addiction
Voting
Work Behaviors
Tactics
Active Choice
Feedback on outcomes/consequences
Habit Formation
Feedback on behavior
Goal setting (behavior)
Increase Salience
Non-Financial Incentives
Moral Suasion
Increasing Self-Efficacy
Hot & Cold States
Reduce Cognitive Load
Priming
Public Commitments
Acceptance and Commitment Therapy (ACT)
Rules of Thumb
Framing Effects
Personalization
Random Screening
Tracking behavior
Social Support
Tracking cognitions or emotions
Implementation Intentions
Behavior Substitution
Environmental Restructuring
Automation
Social Norms
Checklists
Peer Mentoring
Skill Coaching
Coaching or Counselling
Reduce Friction or Barriers
Commitment Devices
Feedback
Gamification
Education or Information
Self-Monitoring or Tracking
Goal Setting
Identity Priming
Smart Defaults
Financial Incentives
Micro-Incentives
Reminders, Cues, or Prompts
Lotteries
Social Benchmarking
AI or Chatbot
Cognitive Behavioral Therapy (CBT)
Motivational Interviewing
Group Incentives
Health
Bond (2014)
.
B-MOBILE - A Smartphone-Based Intervention to Reduce Sedentary Time in Overweight/Obese Individuals: A Within-Subjects Experimental Trial
PRODUCT
SenseWear
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Social Support,Self-Monitoring or Tracking,Feedback
BEHAVIOR
Sedentary Behaviors
Health
Ahluwalia (2007)
.
Pathway to health: cluster-randomized trial to increase fruit and vegetable consumption among smokers in public housing.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Diet & Nutrition
Environment
Jessoe & Rapson (2012)
.
Knowledge is (Less) Power.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Health
Kahneman & Tversky (1981)
.
The Framing of Decisions and the Psychology of Choice’.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
Health
Greer (2019)
.
Use of the Chatbot "Vivibot" to Deliver Positive Psychology Skills and Promote Well-Being Among Young People After Cancer Treatment: Randomized Controlled Feasibility Trial.
PRODUCT
Vivibot
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Implementation Intentions,Goal Setting,AI or Chatbot,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Mental Health & Self-Care
Health
Arnardóttir (2019)
.
A Digital Lifestyle Programme to Support Outpatient Treatment of Type 2 Diabetes: A Randomised Controlled Trial.
PRODUCT
Sidekick Health
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Goal Setting,Gamification,Feedback
BEHAVIOR
Disease Management
Health
Wood et al. (2012)
.
Social Norm Influences on Evaluations of the Risks Associated With Alcohol Consumption.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Diet & Nutrition
Health
Jongstra (2016)
.
Development and Validation of an Interactive Internet Platform for Older People: The Healthy Ageing Through Internet Counselling in the Elderly Study.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Self-Management
Health
Kling et al (2012)
.
Comparison Friction: Experimental Evidence from Medicare Drug Plans,.
PRODUCT
TACTICS
Reduce Friction or Barriers,Reduce Cognitive Load,Personalization
BEHAVIOR
Healthcare Consumption
Health
Direito (2015)
.
Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?
PRODUCT
"Zombies, Run!"
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Social Support,Implementation Intentions,Gamification,Goal Setting,Environmental Restructuring,Personalization,Feedback
BEHAVIOR
Physical Activity,Diet & Nutrition
Environment
OECD (2017c)
.
Testing social norms and feedback provisions for water savings
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Finance
Kogut & Ritov (2005)
.
The "Identified Victim" Effect.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Charitable Giving
Health
Fukuoka (2015)
.
A Novel Diabetes Prevention Intervention Using a Mobile App: A Randomized Controlled Trial With Overweight Adults at Risk
PRODUCT
mDPP
TACTICS
Education or Information,Self-Monitoring or Tracking,Goal Setting,Gamification
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
Cowdery (2013)
.
Exergame Apps and Physical Activity: The Results of the ZOMBIE Trial
PRODUCT
"Zombies, Run!"
TACTICS
Gamification
BEHAVIOR
Physical Activity
Health
Hallsworth (2016)
.
Provision of social norm feedback to high prescribers of antibiotics in general practice: a pragmatic national randomised controlled trial.
PRODUCT
TACTICS
Education or Information,Social Norms
BEHAVIOR
Healthcare Delivery
Health
Curtis (2015)
.
Targeting Parents for Childhood Weight Management: Development of a Theory-Driven and User-Centered Healthy Eating App.
PRODUCT
TACTICS
Gamification
BEHAVIOR
Diet & Nutrition
Health
ideas42 (3)
.
Encouraging Diabetics to Use Statins: Nudging for Long-Term Health
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Adherence (Medication or Treatment)
Health
Moreau (2015)
.
Development of a fully automated, web-based, tailored intervention promoting regular physical activity among insufficiently active adults with type 2 diabetes: integrating the I-change model, self-determination theory, and motivational interviewing components.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Finance
ideas42 (8)
.
Increasing Engagement with Mobile Banking in Nigeria
PRODUCT
TACTICS
Social Norms,"Reminders, Cues, & Triggers"
BEHAVIOR
Savings
Health
Dobson (2018)
.
Pilot Study on UpLift – A Computerized Cognitive Behavioral Therapy Mobile App for Depression.
PRODUCT
UpLift
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Mental Health & Self-Care
Health
Skouteris (2016)
.
Health coaching to prevent excessive gestational weight gain: A randomized-controlled trial.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Other,Physical Activity,Diet & Nutrition
Finance,Health
Zwane et al. (2011)
.
Being surveyed can change later behavior and related parameter estimates’
PRODUCT
TACTICS
Priming
BEHAVIOR
Public Safety,Healthcare Consumption,Other
Health
Tudor-Sfetea et al. (2018)
.
Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation.
PRODUCT
Quit Genius
TACTICS
Gamification,Tracking behavior,Implementation Intentions,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Smoking Cessation
Finance
Benartzi & Thaler (2004)
.
Save More Tomorrow’.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Savings
Health
Oddsson (2017)
.
Effects of a Gamified Mobile Application to Support a Lifestyle-Change Program in Adults: A Controlled Pilot
PRODUCT
Sidekick Health
TACTICS
Gamification
BEHAVIOR
Physical Activity,Diet & Nutrition
Civic,Finance
Hasseldine et al. (2007)
.
Persuasive Communications: Tax Compliance Enforcement Strategies for Sole Proprietors.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Taxes
Health
Humpage (2015)
.
Did you get your shots? Experimental evidence on the role of reminders
PRODUCT
TACTICS
Reduce Friction or Barriers,"Reminders, Cues, & Triggers"
BEHAVIOR
Vaccination
Health
Carmack (2006)
.
Active for Life After Cancer: a randomized trial examining a lifestyle physical activity program for prostate cancer patients.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Elouafkaoui (2016)
.
An Audit and Feedback Intervention for Reducing Antibiotic Prescribing in General Dental Practice: The RAPiD Cluster Randomised Controlled Trial.
PRODUCT
TACTICS
Social Norms,Feedback
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Finance
Shyamal
.
Underinvestment in a Profitable Technology: The Case of Seasonal Migration in Bangladesh
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Work Behaviors
Health
Mathios (2000)
.
The Impact of Mandatory Disclosure Laws on Product Choices
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Health
Finkelstein (2015)
.
Effectiveness of Activity Trackers With and Without Incentives to Increase Physical Activity (TRIPPA): A Randomised Controlled Trial
PRODUCT
Fitbit
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Physical Activity
Health
Sen (2014)
.
Financial incentives for home-based health monitoring: a randomized controlled trial.
PRODUCT
TACTICS
Micro-Incentives,Lotteries
BEHAVIOR
Disease Management
Health
Krukowski (2016)
.
Design and Methods of a Synchronous Online Motivational Interviewing Intervention for Weight Management.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Other
Health
Volpp et al. (2008a)
.
A Test of Financial Incentives to Improve Warfarin Adherence’.
PRODUCT
TACTICS
Lotteries,Financial Incentives
BEHAVIOR
Adherence (Medication or Treatment),Medication Adherence
Finance
Hastings & Tejeda-Ashton (2008)
.
Financial Literacy, Information, and Demand Elasticity.
PRODUCT
TACTICS
Education or Information,Reduce Friction or Barriers,Reduce Cognitive Load
BEHAVIOR
Savings
Health
Kwasnicka (2017)
.
Comparing motivational, self-regulatory and habitual processes in a computer-tailored physical activity intervention in hospital employees - protocol for the PATHS randomised controlled trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Environment
Pichert & Katsikopoulos (2008)
.
Green Defaults: Information Presentation and Pro-Environmental Behaviour.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Conservation Behaviors
Health
El-Hilly et al. (2016)
.
Game On? Smoking Cessation Through the Gamification of mHealth: A Longitudinal Qualitative Study.
PRODUCT
Quit Genius
TACTICS
Gamification,Goal Setting,Feedback,Self-Monitoring or Tracking
BEHAVIOR
Smoking Cessation
Finance
Fraser & Hite (2006)
.
The Effect of Matching Contribution Offers and Legitimization of Paltry Contributions on Compliance’
PRODUCT
TACTICS
Financial Incentives
BEHAVIOR
Charitable Giving
Health
Redelmeier et al (1993)
.
Understanding Patients' Decisions. Cognitive and Emotional Perspectives.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Consumption
Civic
Nickerson & Rogers (2010)
.
Do You Have a Voting Plan?
PRODUCT
TACTICS
Implementation Intentions
BEHAVIOR
Voting
Health
Hammond (1999)
.
A crossover trial evaluating an educational-behavioural joint protection programme for people with rheumatoid arthritis.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Adherence (Medication or Treatment)
Health
Zhou (2015a)
.
Facilitating Sunscreen Use Among Chinese Young Adults: Less-Motivated Persons Benefit from a Planning Intervention.
PRODUCT
TACTICS
Education or Information,Implementation Intentions
BEHAVIOR
Sunscreen Use & Sun Avoidance
Health
Milkman et al. (2011)
.
Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates.
PRODUCT
TACTICS
Implementation Intentions,"Reminders, Cues, & Triggers"
BEHAVIOR
Vaccination
Health
Darlow (2017)
.
The Fear Reduction Exercised Early (FREE) approach to low back pain: study protocol for a randomised controlled trial.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Healthcare Delivery
Health
Bakker (2018)
.
A Randomized Controlled Trial of Three Smartphone Apps for Enhancing Public Mental Health.
PRODUCT
MoodMission,MoodPrism,MoodKit
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Social Support,Implementation Intentions,Goal Setting,AI or Chatbot,Tracking cognitions or emotions
BEHAVIOR
Mental Health & Self-Care
Health
Dobson et al. (2018)
.
Effectiveness of text message based, diabetes self management support programme (SMS4BG): two arm, parallel randomised controlled trial.
PRODUCT
TACTICS
Education or Information,Personalization
BEHAVIOR
Disease Management
Health
Turner-McGrievy (2013)
.
Comparison of Traditional Versus Mobile App Self-Monitoring of Physical Activity and Dietary Intake Among Overweight Adults Participating in an mHealth Weight Loss Program.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers",Education or Information,Self-Monitoring or Tracking,Tracking behavior
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
Schwartz et al. (2012)
.
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Diet & Nutrition
Health
Allen (2013)
.
Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment
PRODUCT
Lose It!
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Social Support,Feedback
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
Slaunwhite, J. (2008)
.
Using Normative Messages to Increase Healthy Behaviours.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Physical Activity
Health
Barker (2016)
.
Improving Collaborative Behaviour Planning in Adult Auditory Rehabilitation: Development of the I-PLAN Intervention Using the Behaviour Change Wheel.
PRODUCT
TACTICS
Education or Information,Implementation Intentions,"Reminders, Cues, & Triggers"
BEHAVIOR
Care Plan Compliance
Business
Gächter et al. (2009)
.
Are experimental economists prone to framing effects? A natural field experiment
PRODUCT
TACTICS
Framing Effects,Financial Incentives
BEHAVIOR
Work Behaviors
Education
ideas42 (11)
.
Beating the Deadline: Reminders to Apply for Financial Aid on Time.
PRODUCT
TACTICS
Social Norms,Checklists,"Reminders, Cues, & Triggers"
BEHAVIOR
Financial Aid
Health
Bolinder et al. (2016)
.
Novel glucose-sensing technology and hypoglycaemia in type 1 diabetes: a multicentre, non-masked, randomised controlled trial.
PRODUCT
TACTICS
Self-Monitoring or Tracking
BEHAVIOR
Disease Management
Health
Morton (2015a)
.
The effectiveness of motivational interviewing for health behaviour change in primary care settings: a systematic review.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Health
Perez (2013)
.
Comparison of high and low intensity contact between secondary and primary care to detect people at ultra-high risk for psychosis: study protocol for a theory-based, cluster randomized controlled trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Campbell (2018)
.
Improving Behavioral Support for Smoking Cessation in Pregnancy: What Are the Barriers to Stopping and Which Behavior Change Techniques Can Influence These? Application of Theoretical Domains Framework.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Smoking Cessation
Environment
Newell & Siikamäki (2013)
.
Nudging Energy Efficiency Behavior: The Role of Information Labels.
PRODUCT
TACTICS
Increase Salience,Education or Information
BEHAVIOR
Conservation Behaviors
Health
Lin et al. (2018)
.
Effective Behavioral Changes through a Digital mHealth App.
PRODUCT
Quit Genius
TACTICS
Gamification,Self-Monitoring or Tracking,Implementation Intentions,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Smoking Cessation
Health
Doctor (2018)
.
Opioid prescribing decreases after learning of a patient’s fatal overdose
PRODUCT
TACTICS
Social Norms,Framing Effects,Feedback
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Health
Volpp et al. (2016)
.
A Randomized Trial of Lottery-Based Incentives and Reminders to Improve Warfarin Adherence: The Warfarin Incentives (WIN2) Trial
PRODUCT
Wellth Rewards
TACTICS
Lotteries,Financial Incentives,"Reminders, Cues, & Triggers"
BEHAVIOR
Medication Adherence
Health
Perry (2007)
.
Heart-to-Heart: promoting walking in rural women through motivational interviewing and group support.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Finance
Small et al. (2007)
.
Sympathy and Callousness.
PRODUCT
TACTICS
Education or Information,Framing Effects
BEHAVIOR
Charitable Giving
Health
Martin et al (2012)
.
Commitments, Norms and Custard Creams–A Social Influence Approach to Reducing Did Not Attends.
PRODUCT
TACTICS
Implementation Intentions
BEHAVIOR
Healthcare Consumption
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 2
PRODUCT
TACTICS
Personalization,Non-Financial Incentives
BEHAVIOR
Charitable Giving
Health
Creedon (2006)
.
Health care workers' hand decontamination practices: an Irish study.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Hand Hygiene
Health
Edwards (2016)
.
Gamification for health promotion: systematic review of behaviour change techniques in smartphone apps.
PRODUCT
TACTICS
Gamification,Financial Incentives
BEHAVIOR
Other
Health
Paranjothy (2017)
.
A novel peer-support intervention using motivational interviewing for breastfeeding maintenance: a UK feasibility study.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Other
Health
Miller (2017)
.
Mobile Technology Interventions for Asthma Self-Management: Systematic Review and Meta-Analysis.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Self-Management,Disease Management
Health
Guzmán (2016)
.
A process evaluation of a Psychomotor Dance Therapy Intervention (DANCIN) for behavior change in dementia: attitudes and beliefs of participating residents and staff.
PRODUCT
TACTICS
Increasing Self-Efficacy,Social Support,Environmental Restructuring
BEHAVIOR
Physical Activity
Health
Mira (2014)
.
A Spanish pillbox app for elderly patients taking multiple medications: randomized controlled trial.
PRODUCT
ALICE
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Medication Adherence
Health
Witteman (2017)
.
Negotiating Tensions Between Theory and Design in the Development of Mailings for People Recovering From Acute Coronary Syndrome.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Paradis (1995)
.
Coeur en santé St-Henri--a heart health promotion programme in a low income, low education neighbourhood in Montreal, Canada: theoretical model and early field experience.
PRODUCT
TACTICS
Education or Information,Financial Incentives
BEHAVIOR
Smoking Cessation
Health
Hill (2008)
.
School-based, randomised controlled trial of an evidence-based condom promotion leaflet.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Sexual Health Behaviors
Health
Golin (2010)
.
SafeTalk, a multicomponent, motivational interviewing-based, safer sex counseling program for people living with HIV/AIDS: a qualitative assessment of patients' views.
PRODUCT
TACTICS
Motivational Interviewing,Coaching or Counselling
BEHAVIOR
Sexual Health Behaviors
Health
Mbuagbaw et al. (2012)
.
The Cameroon Mobile Phone SMS (CAMPS) trial: A randomized trial of text messaging versus usual care for adherence to antiretroviral therapy.
PRODUCT
TACTICS
Social Support
BEHAVIOR
Medication Adherence
Health
Birney (2016)
.
MoodHacker Mobile Web App With Email for Adults to Self-Manage Mild-to-Moderate Depression: Randomized Controlled Trial.
PRODUCT
MoodHacker
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Mental Health & Self-Care
Finance
Schoar (2012)
.
The Personal Side of Relationship Banking
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Health
Coups et al. (2015)
.
Goals and Social Comparisons Promote Walking Behavior
PRODUCT
TACTICS
Goal Setting,Social Benchmarking,Feedback
BEHAVIOR
Physical Activity
Health
Islam et al. (2015)
.
Effects of mobile phone SMS to improve glycemic control among patients with type 2 diabetes in Bangladesh: A prospective, parallel-group, randomized controlled trial.
PRODUCT
TACTICS
Social Support
BEHAVIOR
Disease Management
Education
ideas42 (18)
.
Emails About Course Selection Increase Financial Aid.
PRODUCT
TACTICS
Checklists,"Reminders, Cues, & Triggers"
BEHAVIOR
Financial Aid
Environment
Kallbekken et al. (2012)
.
Bridging the Energy Efficiency Gap.
PRODUCT
TACTICS
Increase Salience,Environmental Restructuring
BEHAVIOR
Conservation Behaviors
Health
Reyzelman (2018)
.
Continuous Temperature-Monitoring Socks for Home Use in Patients With Diabetes - Observational Study
PRODUCT
Siren
TACTICS
"Reminders, Cues, & Triggers",Self-Monitoring or Tracking
BEHAVIOR
Disease Management
Education
ideas42 (12)
.
Can an Email Make it Easier to Schedule Tutoring?
PRODUCT
TACTICS
Reduce Friction or Barriers,Checklists
BEHAVIOR
Attendance
Health
Chen et al. (2017)
.
Feasibility and Clinical Impact of Deploying a Digital Health Intervention on a Medicare Population with Asthma or Chronic Obstructive Pulmonary Disease (COPD).
PRODUCT
Propeller Health
TACTICS
Feedback,Self-Monitoring or Tracking,Education or Information,Coaching or Counselling
BEHAVIOR
Disease Management
Health
Bates (2017)
.
A systematic review investigating the behaviour change strategies in interventions to prevent misuse of anabolic steroids.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Johnson & Goldstein (2003)
.
Do Defaults Save Lives?.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Organ Donation
Health
Beard (2015)
.
Stepped wedge randomised controlled trials: systematic review of studies published between 2010 and 2014.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Levy et al. (2015)
.
The Mobile insulin titration intervention (MITI) for insulin adjustment in an urban, low-income population: randomized controlled trial.
PRODUCT
TACTICS
Self-Monitoring or Tracking,"Reminders, Cues, & Triggers"
BEHAVIOR
Disease Management
Health
Murphy (2010)
.
Computerized versus motivational interviewing alcohol interventions: impact on discrepancy, motivation, and drinking.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Alcohol Use or Addiction
Finance
Fraser, Hite, & Sauer (1988)
.
Increasing Contributions in Solicitation Campaigns
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Charitable Giving
Health
Ghani (2016)
.
Mobile-izing Savings with Automatic Contributions: Experimental Evidence on Dynamic Inconsistency and the Default Effect in Afghanistan.
PRODUCT
TACTICS
Automation,Smart Defaults
BEHAVIOR
Oral Self-Care
Health
Datta et al. (2015b)
.
Risking it all for love? Resetting beliefs about HIV risk among low-income South African teens
PRODUCT
TACTICS
Rules of Thumb,Feedback
BEHAVIOR
Sexual Health Behaviors
Health
Pop-Eleches et al. (2011)
.
Mobile phone technologies improve adherence to antiretroviral treatment in a resource limited setting: A randomized controlled trial of text message reminders.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Adherence (Medication or Treatment),Medication Adherence
Environment
Schultz et al. (2007a)
.
Destructive and Reconstructive Power of Social Norms.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Health
Bayley (2015)
.
Comparing the effectiveness of an enhanced MOtiVational intErviewing InTervention (MOVE IT) with usual care for reducing cardiovascular risk in high risk subjects: study protocol for a randomised controlled trial.
PRODUCT
TACTICS
Motivational Interviewing,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Diet & Nutrition,Physical Activity,Disease Management
Health
Alcalay (1993)
.
Designing prenatal care messages for low-income Mexican women.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Powell (2015)
.
Improving magnetic resonance imaging (MRI) examinations: Development and evaluation of an intervention to reduce movement in scanners and facilitate scan completion.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Slovic et al. (1997)
.
Insensitivity to the Value of Human Life.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
Health
Loewenstein et al (2013)
.
Default Options In Advance Directives Influence How Patients Set Goals For End-Of-Life Care
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Healthcare Consumption
Health
Paradis (1995)
.
Coeur en santé St-Henri--a heart health promotion programme in a low income, low education neighbourhood in Montreal, Canada: theoretical model and early field experience.
PRODUCT
TACTICS
Education or Information,Financial Incentives
BEHAVIOR
Smoking Cessation
Health
Kuna (2015)
.
Web-Based Access to Positive Airway Pressure Usage with or without an Initial Financial Incentive Improves Treatment Use in Patients with Obstructive Sleep Apnea.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers",Feedback
BEHAVIOR
Adherence (Medication or Treatment),Sleep
Health
Edwards (2016)
.
Gamification for health promotion: systematic review of behaviour change techniques in smartphone apps.
PRODUCT
TACTICS
Gamification,Financial Incentives
BEHAVIOR
Other
Health
Sen (2014)
.
Financial incentives for home-based health monitoring: a randomized controlled trial.
PRODUCT
TACTICS
Micro-Incentives,Lotteries
BEHAVIOR
Disease Management
Health
Milkman (2013)
.
Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling.
PRODUCT
TACTICS
Commitment Devices
BEHAVIOR
Physical Activity
Health
Thomsen (2016)
.
Motivational counselling and SMS-reminders for reduction of daily sitting time in patients with rheumatoid arthritis: a descriptive randomised controlled feasibility study.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers",Coaching or Counselling
BEHAVIOR
Sedentary Behaviors
Environment
Brown et al. (2013)
.
Testing the effect of defaults on the thermostat settings of OECD employees.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Conservation Behaviors
Health
Powell (2015)
.
Improving magnetic resonance imaging (MRI) examinations: Development and evaluation of an intervention to reduce movement in scanners and facilitate scan completion.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Hammond (1999)
.
A crossover trial evaluating an educational-behavioural joint protection programme for people with rheumatoid arthritis.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Adherence (Medication or Treatment)
Civic
Bond et al. (2012)
.
A 61-Million-Person Experiment in Social Influence and Political Mobilization.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Voting
Health
Norris (2016)
.
Protocol for the 'Virtual Traveller' cluster-randomised controlled trial: a behaviour change intervention to increase physical activity in primary-school Maths and English lessons.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Joost (2014)
.
Intensified pharmaceutical care is improving immunosuppressive medication adherence in kidney transplant recipients during the first post-transplant year: a quasi-experimental study.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Adherence (Medication or Treatment)
Health
Swartz et al (2011)
.
Calorie menu labeling on quick-service restaurant menus
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Health
Zhou (2015c)
.
Improving hand hygiene behaviour among adolescents by a planning intervention.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Hand Hygiene
Health
Milkman et al. (2011)
.
Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates.
PRODUCT
TACTICS
Implementation Intentions,"Reminders, Cues, & Triggers"
BEHAVIOR
Vaccination
Health
Emmons (2003)
.
Cancer prevention for working class, multi-ethnic populations through health centers: the healthy directions study.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Diet & Nutrition
Health
Haisley et al. (2012)
.
The Impact of Alternative Incentive Schemes on Completion of Health Risk Assessments
PRODUCT
TACTICS
Micro-Incentives,Lotteries,Group Incentives,Financial Incentives
BEHAVIOR
Health Risk Screening
Business
Gächter et al. (2009)
.
Are experimental economists prone to framing effects? A natural field experiment
PRODUCT
TACTICS
Framing Effects,Financial Incentives
BEHAVIOR
Work Behaviors
Health
Greer (2019)
.
Use of the Chatbot "Vivibot" to Deliver Positive Psychology Skills and Promote Well-Being Among Young People After Cancer Treatment: Randomized Controlled Feasibility Trial.
PRODUCT
Vivibot
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Implementation Intentions,Goal Setting,AI or Chatbot,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Mental Health & Self-Care
Health
Thombs (2007)
.
Outcomes of a technology-based social norms intervention to deter alcohol use in freshman residence halls.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Alcohol Use or Addiction
Finance
Goda (2010)
.
Incorporating Employee Heterogeneity Into Default Rules for Retirement Plan Selection.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Savings
Health
Haynes et al (2011)
.
Changes in Safety Attitude and Relationship to Decreased Postoperative Morbidity and Mortality Following Implementation of a Checklist-Based Surgical Safety Intervention.
PRODUCT
TACTICS
Checklists,Reduce Cognitive Load
BEHAVIOR
Healthcare Delivery
Health
Coups et al. (2015)
.
Goals and Social Comparisons Promote Walking Behavior
PRODUCT
TACTICS
Goal Setting,Social Benchmarking,Feedback
BEHAVIOR
Physical Activity
Civic
Rogers (2010)
.
Do You Have a Voting Plan? Implementation Intentions, Voter Turnout, and Organic Plan Making
PRODUCT
TACTICS
Implementation Intentions
BEHAVIOR
Voting
Health
Guzmán (2016)
.
A process evaluation of a Psychomotor Dance Therapy Intervention (DANCIN) for behavior change in dementia: attitudes and beliefs of participating residents and staff.
PRODUCT
TACTICS
Increasing Self-Efficacy,Social Support,Environmental Restructuring
BEHAVIOR
Physical Activity
Finance
Fellner et al. (2011)
.
Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.
PRODUCT
TACTICS
Social Norms,"Reminders, Cues, & Triggers"
BEHAVIOR
Fine or Debt Collection
Civic
Behavioural Insights Team (2011)
.
Tax Compliance via Social Norms
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Taxes
Health
Gold (1994)
.
Why we need to rethink AIDS education for gay men.’
PRODUCT
TACTICS
Education or Information,Hot & Cold States
BEHAVIOR
Sexual Health Behaviors
Education
Castleman (2013)
.
Summer Nudging: Can Text Messages and Peer Mentor Outreach Increase College-Going Among Low-Income High School Graduates?
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Enrollment
Health
Bayley (2015)
.
Comparing the effectiveness of an enhanced MOtiVational intErviewing InTervention (MOVE IT) with usual care for reducing cardiovascular risk in high risk subjects: study protocol for a randomised controlled trial.
PRODUCT
TACTICS
Motivational Interviewing,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Diet & Nutrition,Physical Activity,Disease Management
Health
Aventin (2015)
.
Design and development of a film-based intervention about teenage men and unintended pregnancy: applying the Medical Research Council framework in practice.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Finance
ideas42 (17)
.
Plan-Making Reminders Improve Timely Loan Payments
PRODUCT
TACTICS
Implementation Intentions,"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Environment
Cialdini (2003)
.
Crafting Normative Messages to Protect the Environment.
PRODUCT
TACTICS
Social Norms,Environmental Restructuring
BEHAVIOR
Conservation Behaviors
Health
Bakker (2018)
.
A Randomized Controlled Trial of Three Smartphone Apps for Enhancing Public Mental Health.
PRODUCT
MoodMission,MoodPrism,MoodKit
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Social Support,Implementation Intentions,Goal Setting,AI or Chatbot,Tracking cognitions or emotions
BEHAVIOR
Mental Health & Self-Care
Health
Johnson & Goldstein (2003)
.
Do Defaults Save Lives?.
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Organ Donation
Health
Treweek (2014)
.
Paper-based and web-based intervention modeling experiments identified the same predictors of general practitioners' antibiotic-prescribing behavior.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Health
Alcalay (1993)
.
Designing prenatal care messages for low-income Mexican women.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Finance
Choi et al. (2017)
.
Small Cues Change Savings Choices
PRODUCT
TACTICS
Goal Setting,Framing Effects
BEHAVIOR
Savings
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 2
PRODUCT
TACTICS
Personalization,Non-Financial Incentives
BEHAVIOR
Charitable Giving
Health
Bond (2014)
.
B-MOBILE - A Smartphone-Based Intervention to Reduce Sedentary Time in Overweight/Obese Individuals: A Within-Subjects Experimental Trial
PRODUCT
SenseWear
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Social Support,Self-Monitoring or Tracking,Feedback
BEHAVIOR
Sedentary Behaviors
Health
Pop-Eleches et al. (2011)
.
Mobile phone technologies improve adherence to antiretroviral treatment in a resource limited setting: A randomized controlled trial of text message reminders.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Adherence (Medication or Treatment),Medication Adherence
Health
Lally (2005)
.
Healthy habits: efficacy of simple advice on weight control based on a habit-formation model.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Miller (2017)
.
Mobile Technology Interventions for Asthma Self-Management: Systematic Review and Meta-Analysis.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Self-Management,Disease Management
Health
Newbury-Birch ()
.
Alcohol screening and brief interventions for offenders in the probation setting (SIPS Trial): a pragmatic multicentre cluster randomized controlled trial.
PRODUCT
TACTICS
Education or Information,Coaching or Counselling
BEHAVIOR
Alcohol Use or Addiction
Finance,Civic
Bhargava & Manoli (2013)
.
Why are Benefits Left on the Table? Assessing the Role of Information Complexity
PRODUCT
TACTICS
Education or Information,Increase Salience,Reduce Cognitive Load
BEHAVIOR
Financial Behaviors
Health
Boyd (2015)
.
My Interventional Drug-Eluting Stent Educational App (MyIDEA): Patient-Centered Design Methodology.
PRODUCT
TACTICS
Education or Information,Tracking behavior
BEHAVIOR
Adherence (Medication or Treatment)
Health
Slovic et al (2002)
.
Risk as Analysis and Risk as Feelings.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
Civic
Hicken (2013)
.
Campaigns Against Vote-Selling in the Philippines: Do Promises Work?
PRODUCT
TACTICS
Public Commitments
BEHAVIOR
Voting
Civic,Finance
Chetty et al. (2009)
.
Salience and Taxation.
PRODUCT
TACTICS
Increase Salience
BEHAVIOR
Other
Health
Jongstra (2016)
.
Development and Validation of an Interactive Internet Platform for Older People: The Healthy Ageing Through Internet Counselling in the Elderly Study.
PRODUCT
TACTICS
Coaching or Counselling
BEHAVIOR
Self-Management
Health
Berdal (2018)
.
Structured goal planning and supportive telephone followup in rheumatology care: results from a pragmatic stepped-wedge cluster-randomized trial.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Other
Health
Krahé (2005)
.
Can safer-sex promotion leaflets change cognitive antecedents of condom use? An experimental evaluation.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Sexual Health Behaviors
Finance
Kunreuther et al. (2012)
.
Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry’.
PRODUCT
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Reduce Friction or Barriers,Feedback,Social Norms,Personalization,Reduce Cognitive Load
BEHAVIOR
Other,Financial Behaviors
Health
Debono (2017)
.
Applying the Theoretical Domains Framework to identify barriers and targeted interventions to enhance nurses' use of electronic medication management systems in two Australian hospitals.
PRODUCT
TACTICS
Environmental Restructuring,Social Support,Identity Priming,Social Norms,"Reminders, Cues, & Triggers"
BEHAVIOR
Healthcare Delivery
Health
Dayan & Hillel (2011)
.
Nudge to Nobesity II.
PRODUCT
TACTICS
Environmental Restructuring
BEHAVIOR
Diet & Nutrition
Health
Schneider (2004)
.
Promoting exercise behavior in older adults: using a cognitive behavioral intervention.
PRODUCT
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Physical Activity
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 4
PRODUCT
TACTICS
Framing Effects,Automation
BEHAVIOR
Charitable Giving
Civic
Valenzuela et al. (2011)
.
Text Messages as Mobilization Tools: The Conditional Effect of Habitual Voting and Election Salience
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Voting
Environment
Kallbekken et al. (2012)
.
Bridging the Energy Efficiency Gap.
PRODUCT
TACTICS
Increase Salience,Environmental Restructuring
BEHAVIOR
Conservation Behaviors
Health
McCoy (2017)
.
Cash vs. food assistance to improve adherence to antiretroviral therapy among HIV-infected adults in Tanzania
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Adherence (Medication or Treatment)
Finance
Ashraf et al. (2010)
.
Female Empowerment: Impact of a Commitment Savings Product in the Philippines
PRODUCT
TACTICS
Goal Setting,Commitment Devices
BEHAVIOR
Savings
Civic,Environment
ideas42 (7)
.
Boost Flood Preparedness with a Redesigned Letter
PRODUCT
TACTICS
Checklists,"Reminders, Cues, & Triggers"
BEHAVIOR
Public Safety
Finance
Cheema & Soman (2011)
.
Earmarking and Partitioning: Increasing Saving by Low-Income Households
PRODUCT
TACTICS
Goal Setting,Commitment Devices,"Reminders, Cues, & Triggers"
BEHAVIOR
Savings
Health
Gregory (2016)
.
Integrating Smartphone Technology at the Time of Discharge from a Child and Adolescent Inpatient Psychiatry Unit
PRODUCT
Be Safe
TACTICS
Education or Information,"Reminders, Cues, & Triggers"
BEHAVIOR
Mental Health & Self-Care
Health
Mathios (2000)
.
The Impact of Mandatory Disclosure Laws on Product Choices
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Finance
Schoar (2012)
.
The Personal Side of Relationship Banking
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Health
Hefner (2019)
.
A Behavioral Activation Mobile Health App for Smokers With Depression: Development and Pilot Evaluation in a Single-Arm Trial.
PRODUCT
2Morrow Smoking Cessation Program
TACTICS
Acceptance and Commitment Therapy (ACT)
BEHAVIOR
Mental Health & Self-Care,Smoking Cessation
Health
Cook (2016)
.
Guided, internet-based, rumination-focused cognitive behavioural therapy (i-RFCBT) versus a no-intervention control to prevent depression in high-ruminating young adults, along with an adjunct assessment of the feasibility of unguided i-RFCBT, in the REducing Stress and Preventing Depression trial (RESPOND): study protocol for a phase III randomised controlled trial.
PRODUCT
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Other
Health
Hanks et al. (2012)
.
Healthy Convenience:Nudging Students Toward Healthier Choices in the Lunchroom.
PRODUCT
TACTICS
Environmental Restructuring
BEHAVIOR
Diet & Nutrition
Health
Llewellyn (2012)
.
Multicentre RCT and economic evaluation of a psychological intervention together with a leaflet to reduce risk behaviour amongst men who have sex with men (MSM) prescribed post-exposure prophylaxis for HIV following sexual exposure (PEPSE): a protocol.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Sexual Health Behaviors
Civic
Behavioral Insights Team (2012)
.
Personalized Text Messages for Collecting Fines
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Taxes
Health
Curry (1991)
.
Evaluation of intrinsic and extrinsic motivation interventions with a self-help smoking cessation program.
PRODUCT
TACTICS
Financial Incentives,Identity Priming,Social Support
BEHAVIOR
Smoking Cessation
Health
Curtis (2015)
.
Targeting Parents for Childhood Weight Management: Development of a Theory-Driven and User-Centered Healthy Eating App.
PRODUCT
TACTICS
Gamification
BEHAVIOR
Diet & Nutrition
Health
Wardle (2003)
.
Increasing attendance at colorectal cancer screening: testing the efficacy of a mailed, psychoeducational intervention in a community sample of older adults.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Health
Creedon (2006)
.
Health care workers' hand decontamination practices: an Irish study.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Hand Hygiene
Health
Tudor-Sfetea et al. (2018)
.
Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation.
PRODUCT
Quit Genius
TACTICS
Gamification,Tracking behavior,Implementation Intentions,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Smoking Cessation
Health
Chamberland (2017)
.
The impact of an innovative web-based school nutrition intervention to increase fruits and vegetables and milk and alternatives in adolescents: a clustered randomized trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Health
Murphy (2010)
.
Computerized versus motivational interviewing alcohol interventions: impact on discrepancy, motivation, and drinking.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Alcohol Use or Addiction
Health
Schwartz et al. (2012)
.
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Diet & Nutrition
Health
Bricker (2016)
.
Single-arm trial of the second version of an acceptance & commitment therapy smartphone application for smoking cessation
PRODUCT
2Morrow Smoking Cessation Program
TACTICS
Acceptance and Commitment Therapy (ACT)
BEHAVIOR
Smoking Cessation
Health
El-Hilly et al. (2016)
.
Game On? Smoking Cessation Through the Gamification of mHealth: A Longitudinal Qualitative Study.
PRODUCT
Quit Genius
TACTICS
Gamification,Goal Setting,Feedback,Self-Monitoring or Tracking
BEHAVIOR
Smoking Cessation
Health
ideas42 (3)
.
Encouraging Diabetics to Use Statins: Nudging for Long-Term Health
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Adherence (Medication or Treatment)
Health
Piette et al. (2012)
.
Hypertension management using mobile technology and home blood pressure monitoring: Results of a randomized trial in two low/middle-income countries.
PRODUCT
TACTICS
Feedback on outcomes/consequences,Tracking behavior
BEHAVIOR
Disease Management
Finance
Croson & Shang (2008)
.
The Impact of Downward Social Information on Contribution Decisions.
PRODUCT
TACTICS
Framing Effects,Social Benchmarking
BEHAVIOR
Charitable Giving
Environment
Appelt
.
Public Praise vs. Private Pay: Effects of Rewards on Energy Conservation in the Workplace.
PRODUCT
TACTICS
Social Benchmarking,Micro-Incentives,Feedback,Non-Financial Incentives
BEHAVIOR
Conservation Behaviors
Health
Quinn et al (2011)
.
Cluster randomized trial of a mobile phone personalized behavioral intervention for blood glucose control.
PRODUCT
TACTICS
Self-Monitoring or Tracking,Coaching or Counselling
BEHAVIOR
Disease Management
Health
Hill (1982)
.
Can theory-based messages in combination with cognitive prompts promote exercise in classroom settings?
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Sridharan (2019)
.
A Pilot Randomized Controlled Trial of a Web-Based Growth Mindset Intervention to Enhance the Effectiveness of a Smartphone App for Smoking Cessation
PRODUCT
2Morrow Smoking Cessation Program
TACTICS
Acceptance and Commitment Therapy (ACT)
BEHAVIOR
Smoking Cessation
Health
McNeil et al. (1982)
.
On the Elicitation of Preferences for Alternative Therapies.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Consumption
Health
Doctor (2018)
.
Opioid prescribing decreases after learning of a patient’s fatal overdose
PRODUCT
TACTICS
Social Norms,Framing Effects,Feedback
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Health
Krukowski (2016)
.
Design and Methods of a Synchronous Online Motivational Interviewing Intervention for Weight Management.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Other
Finance
Hershfield (2018)
.
Temporal Reframing and Participation in a Savings Program: A Field Experiment
PRODUCT
Acorns
TACTICS
Framing Effects
BEHAVIOR
Savings
Health
Gajecki (2014)
.
Mobile phone brief intervention applications for risky alcohol use among university students: a randomized controlled study
PRODUCT
TACTICS
Self-Monitoring or Tracking
BEHAVIOR
Alcohol Use or Addiction
Civic,Finance
Hasseldine et al. (2007)
.
Persuasive Communications: Tax Compliance Enforcement Strategies for Sole Proprietors.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Taxes
Health
Thorton (2008)
.
The Demand For, and Impact Of, Learning HIV Status.
PRODUCT
TACTICS
Financial Incentives,Micro-Incentives
BEHAVIOR
Health Risk Screening
Environment
Ayres et al. (2012)
.
Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage.
PRODUCT
TACTICS
Feedback,Social Benchmarking
BEHAVIOR
Conservation Behaviors
Finance
Stango & Zinman (2011)
.
Limited and Varying Consumer Attention: Evidence from Shocks to the Salience of Bank Overdraft Fees.
PRODUCT
TACTICS
Increase Salience,Priming
BEHAVIOR
Other
Health
Munir (2018)
.
Stand More AT Work (SMArT Work): Using the Behaviour Change Wheel to Develop an Intervention to Reduce Sitting Time in the Workplace.
PRODUCT
TACTICS
Environmental Restructuring,Social Support,Coaching or Counselling
BEHAVIOR
Sedentary Behaviors
Health
Moreau (2015)
.
Development of a fully automated, web-based, tailored intervention promoting regular physical activity among insufficiently active adults with type 2 diabetes: integrating the I-change model, self-determination theory, and motivational interviewing components.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Health
Lally (2005)
.
Healthy habits: efficacy of simple advice on weight control based on a habit-formation model.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Kahneman & Tversky (1981)
.
The Framing of Decisions and the Psychology of Choice’.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Delivery
Health
French (2017)
.
Can Communicating Personalised Disease Risk Promote Healthy Behaviour Change? A Systematic Review of Systematic Reviews.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Smoking Cessation
Health
Treweek (2014)
.
Paper-based and web-based intervention modeling experiments identified the same predictors of general practitioners' antibiotic-prescribing behavior.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Education
ideas42 (16)
.
Increasing Financial Aid Awards with Reminders.
PRODUCT
TACTICS
Checklists,"Reminders, Cues, & Triggers"
BEHAVIOR
Financial Aid
Health
Paradis (1995)
.
Coeur en santé St-Henri--a heart health promotion programme in a low income, low education neighbourhood in Montreal, Canada: theoretical model and early field experience.
PRODUCT
TACTICS
Education or Information,Financial Incentives
BEHAVIOR
Smoking Cessation
Finance
Choi et al. (2017)
.
Small Cues Change Savings Choices
PRODUCT
TACTICS
Goal Setting,Framing Effects
BEHAVIOR
Savings
Civic
ideas42 (5)
.
Boosting Survey Response Rates
PRODUCT
TACTICS
Framing Effects,"Reminders, Cues, & Triggers"
BEHAVIOR
Enrollment
Health
O’Connor (1988)
.
Effects of Framing and Level of Probability on Patients’ Preferences for Cancer Chemotherapy.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Healthcare Consumption
Finance
Hershfield et al. (2011)
.
Increasing Savings Behavior Through Age-Progressed Renderings of the Future Self’.
PRODUCT
TACTICS
Education or Information,Feedback,Environmental Restructuring
BEHAVIOR
Savings
Health
Hill (1982)
.
Can theory-based messages in combination with cognitive prompts promote exercise in classroom settings?
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Larkin (2015)
.
Community-based intervention to promote physical activity in rheumatoid arthritis (CIPPA-RA): a study protocol for a pilot randomised control trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Arnardóttir (2019)
.
A Digital Lifestyle Programme to Support Outpatient Treatment of Type 2 Diabetes: A Randomised Controlled Trial.
PRODUCT
Sidekick Health
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Goal Setting,Gamification,Feedback
BEHAVIOR
Disease Management
Health
Kamal et al. (2015)
.
A randomized controlled behavioral intervention trial to improve medication adherence in adult stroke patients with prescription tailored Short Messaging Service (SMS)-SMS4Stroke study.
PRODUCT
TACTICS
Feedback on behavior,Social Support
BEHAVIOR
Disease Management,Adherence (Medication or Treatment),Medication Adherence
Finance
Chetty et al. (2012)
.
Active Vs. Passive Decisions and Crowdout in Retirement Savings Accounts.
PRODUCT
TACTICS
Framing Effects,Active Choice,Automation
BEHAVIOR
Savings
Health
Gregory (2016)
.
Integrating Smartphone Technology at the Time of Discharge from a Child and Adolescent Inpatient Psychiatry Unit
PRODUCT
Be Safe
TACTICS
Education or Information,"Reminders, Cues, & Triggers"
BEHAVIOR
Mental Health & Self-Care
Health
Cook (2016)
.
Guided, internet-based, rumination-focused cognitive behavioural therapy (i-RFCBT) versus a no-intervention control to prevent depression in high-ruminating young adults, along with an adjunct assessment of the feasibility of unguided i-RFCBT, in the REducing Stress and Preventing Depression trial (RESPOND): study protocol for a phase III randomised controlled trial.
PRODUCT
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Other
Finance
Letzler & Tasoff (2013)
.
Everyone Believes in Redemption
PRODUCT
TACTICS
Reduce Friction or Barriers,"Reminders, Cues, & Triggers",Implementation Intentions
BEHAVIOR
Other,Financial Behaviors
Health
Morton (2015a)
.
The effectiveness of motivational interviewing for health behaviour change in primary care settings: a systematic review.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Physical Activity
Finance
Hastings & Tejeda-Ashton (2008)
.
Financial Literacy, Information, and Demand Elasticity.
PRODUCT
TACTICS
Education or Information,Reduce Friction or Barriers,Reduce Cognitive Load
BEHAVIOR
Savings
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 4
PRODUCT
TACTICS
Framing Effects,Automation
BEHAVIOR
Charitable Giving
Finance
Stango & Zinman (2011)
.
Limited and Varying Consumer Attention: Evidence from Shocks to the Salience of Bank Overdraft Fees.
PRODUCT
TACTICS
Increase Salience,Priming
BEHAVIOR
Other
Health
Hallsworth (2016)
.
Provision of social norm feedback to high prescribers of antibiotics in general practice: a pragmatic national randomised controlled trial.
PRODUCT
TACTICS
Education or Information,Social Norms
BEHAVIOR
Healthcare Delivery
Environment
Homonoff (2012)
.
Can Small Incentives Have Large Effects? the Impact of Taxes Versus Bonuses on Disposable Bag Use.
PRODUCT
TACTICS
Micro-Incentives
BEHAVIOR
Waste Management
Finance
Fellner et al. (2011)
.
Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.
PRODUCT
TACTICS
Social Norms,"Reminders, Cues, & Triggers"
BEHAVIOR
Fine or Debt Collection
Civic
Bond et al. (2012)
.
A 61-Million-Person Experiment in Social Influence and Political Mobilization.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Voting
Health
Chamberland (2017)
.
The impact of an innovative web-based school nutrition intervention to increase fruits and vegetables and milk and alternatives in adolescents: a clustered randomized trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Diet & Nutrition
Health
Leppla (2016)
.
An oral care self-management support protocol (OrCaSS) to reduce oral mucositis in hospitalized patients with acute myeloid leukemia and allogeneic hematopoietic stem cell transplantation: a randomized controlled pilot study.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Oral Self-Care
Health
Zhou (2015c)
.
Improving hand hygiene behaviour among adolescents by a planning intervention.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Hand Hygiene
Health
Beard (2015)
.
Stepped wedge randomised controlled trials: systematic review of studies published between 2010 and 2014.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Environment
Jessoe & Rapson (2012)
.
Knowledge is (Less) Power.
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Health
Bayley (2015)
.
Comparing the effectiveness of an enhanced MOtiVational intErviewing InTervention (MOVE IT) with usual care for reducing cardiovascular risk in high risk subjects: study protocol for a randomised controlled trial.
PRODUCT
TACTICS
Motivational Interviewing,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Diet & Nutrition,Physical Activity,Disease Management
Health
Tudor-Sfetea et al. (2018)
.
Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation.
PRODUCT
Quit Genius
TACTICS
Gamification,Tracking behavior,Implementation Intentions,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Smoking Cessation
Health
Wang (2015)
.
Smartphone Interventions for Long-Term Health Management of Chronic Diseases: An Integrative Review
PRODUCT
Fitbit
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Social Support,Self-Monitoring or Tracking,Gamification
BEHAVIOR
Disease Management
Finance
Schoar (2012)
.
The Personal Side of Relationship Banking
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Education,Finance
Karlan & Linden (2014)
.
Loose Knots: Strong versus Weak Commitments to Save for Education in Uganda
PRODUCT
TACTICS
Commitment Devices
BEHAVIOR
Savings
Health
Clarkesmith (2016)
.
Developing a Complex Educational-Behavioural Intervention: The TREAT Intervention for Patients with Atrial Fibrillation.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Finance
Bertrand & Morse (2011)
.
Information Disclosure Cognitive Biases and Payday Borrowing.
PRODUCT
TACTICS
Framing Effects,Education or Information
BEHAVIOR
Other
Health
Mbuagbaw et al. (2012)
.
The Cameroon Mobile Phone SMS (CAMPS) trial: A randomized trial of text messaging versus usual care for adherence to antiretroviral therapy.
PRODUCT
TACTICS
Social Support
BEHAVIOR
Medication Adherence
Environment
Fischer (2008)
.
Feedback on household electricity consumption.
PRODUCT
TACTICS
Feedback,Reduce Cognitive Load
BEHAVIOR
Conservation Behaviors
Health
Evans (2016)
.
Impact of school-based vegetable garden and physical activity coordinated health interventions on weight status and weight-related behaviors of ethnically diverse, low-income students: Study design and baseline data of the Texas, Grow! Eat! Go! (TGEG) cluster-randomized controlled trial.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Physical Activity
Health
Krukowski (2016)
.
Design and Methods of a Synchronous Online Motivational Interviewing Intervention for Weight Management.
PRODUCT
TACTICS
Motivational Interviewing
BEHAVIOR
Other
Health
Kling et al (2012)
.
Comparison Friction: Experimental Evidence from Medicare Drug Plans,.
PRODUCT
TACTICS
Reduce Friction or Barriers,Reduce Cognitive Load,Personalization
BEHAVIOR
Healthcare Consumption
Health
Sridharan (2019)
.
A Pilot Randomized Controlled Trial of a Web-Based Growth Mindset Intervention to Enhance the Effectiveness of a Smartphone App for Smoking Cessation
PRODUCT
2Morrow Smoking Cessation Program
TACTICS
Acceptance and Commitment Therapy (ACT)
BEHAVIOR
Smoking Cessation
Health
Volpp et al. (2009)
.
A Randomized, Controlled Trial of Financial Incentives for Smoking Cessation.
PRODUCT
TACTICS
Lotteries,Financial Incentives,Education or Information
BEHAVIOR
Smoking Cessation
Environment
OECD (2017c)
.
Testing social norms and feedback provisions for water savings
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Conservation Behaviors
Health
Belot et al (2013)
.
Changing Eating Habits: A Field Experiment in Primary Schools.
PRODUCT
TACTICS
Financial Incentives
BEHAVIOR
Diet & Nutrition
Health
von Lengerke (2017)
.
Promoting Hand Hygiene Compliance.
PRODUCT
TACTICS
Personalization,Education or Information
BEHAVIOR
Hand Hygiene
Business
Hossain & List (2009)
.
The Behavioralist Visits the Factory.
PRODUCT
TACTICS
Framing Effects,Financial Incentives
BEHAVIOR
Work Behaviors
Health
Dobson (2018)
.
Pilot Study on UpLift – A Computerized Cognitive Behavioral Therapy Mobile App for Depression.
PRODUCT
UpLift
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Mental Health & Self-Care
Health
Roepke (2015)
.
Randomized Controlled Trial of SuperBetter, a Smartphone-Based/Internet-Based Self-Help Tool to Reduce Depressive Symptoms.
PRODUCT
SuperBetter
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Implementation Intentions,Gamification,Goal Setting,Identity Priming
BEHAVIOR
Mental Health & Self-Care
Finance
Fraser, Hite, & Sauer (1988)
.
Increasing Contributions in Solicitation Campaigns
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Charitable Giving
Health
Boyd (2015)
.
My Interventional Drug-Eluting Stent Educational App (MyIDEA): Patient-Centered Design Methodology.
PRODUCT
TACTICS
Education or Information,Tracking behavior
BEHAVIOR
Adherence (Medication or Treatment)
Finance
ideas42 (2)
.
Member Centered Credit Union Banking: How behavioral insights can help credit unions better serve members
PRODUCT
TACTICS
Social Norms,Checklists,Micro-Incentives
BEHAVIOR
Savings
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 2
PRODUCT
TACTICS
Personalization,Non-Financial Incentives
BEHAVIOR
Charitable Giving
Health
Sen (2014)
.
Financial incentives for home-based health monitoring: a randomized controlled trial.
PRODUCT
TACTICS
Micro-Incentives,Lotteries
BEHAVIOR
Disease Management
Health
Golin (2010)
.
SafeTalk, a multicomponent, motivational interviewing-based, safer sex counseling program for people living with HIV/AIDS: a qualitative assessment of patients' views.
PRODUCT
TACTICS
Motivational Interviewing,Coaching or Counselling
BEHAVIOR
Sexual Health Behaviors
Health
Elouafkaoui (2016)
.
An Audit and Feedback Intervention for Reducing Antibiotic Prescribing in General Dental Practice: The RAPiD Cluster Randomised Controlled Trial.
PRODUCT
TACTICS
Social Norms,Feedback
BEHAVIOR
Healthcare Delivery,Prescribing Medications
Health
Humpage (2015)
.
Did you get your shots? Experimental evidence on the role of reminders
PRODUCT
TACTICS
Reduce Friction or Barriers,"Reminders, Cues, & Triggers"
BEHAVIOR
Vaccination
Health
Marler (2019)
.
Initial Assessment of a Comprehensive Digital Smoking Cessation Program That Incorporates a Mobile App, Breath Sensor, and Coaching: Cohort Study
PRODUCT
Pivot (Smoking)
TACTICS
Coaching or Counselling
BEHAVIOR
Smoking Cessation
Civic
Haynes et al. (2013)
.
Collection of Delinquent Fines: An Adaptive Randomized Trial to Assess the Effectiveness of Alternative Text Messages
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Fine or Debt Collection
Health
Dobson et al. (2018)
.
Effectiveness of text message based, diabetes self management support programme (SMS4BG): two arm, parallel randomised controlled trial.
PRODUCT
TACTICS
Education or Information,Personalization
BEHAVIOR
Disease Management
Health
Asch (2015)
.
Effect of Financial Incentives to Physicians, Patients, or Both on Lipid Levels: A Randomized Clinical Trial
PRODUCT
TACTICS
Lotteries,Group Incentives,Feedback
BEHAVIOR
Adherence (Medication or Treatment)
Health
Arriaga et al. (2013)
.
Simulation-Based Trial of Surgical-Crisis Checklists.
PRODUCT
TACTICS
Checklists,Reduce Cognitive Load
BEHAVIOR
Healthcare Delivery
Health
Hammond (1999)
.
A crossover trial evaluating an educational-behavioural joint protection programme for people with rheumatoid arthritis.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Adherence (Medication or Treatment)
Health
Schneider (2004)
.
Promoting exercise behavior in older adults: using a cognitive behavioral intervention.
PRODUCT
TACTICS
Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Physical Activity
Finance
Zinman (2018a)
.
A Personal Touch: Text Messaging for Loan Repayment
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Loan Repayment
Health
Kaplan (2017)
.
Improving Patient Engagement in Self-Measured Blood Pressure Monitoring Using a Mobile Health Technology
PRODUCT
Hello Heart
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Feedback
BEHAVIOR
Disease Management
Finance
Kunreuther et al. (2012)
.
Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry’.
PRODUCT
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Reduce Friction or Barriers,Feedback,Social Norms,Personalization,Reduce Cognitive Load
BEHAVIOR
Other,Financial Behaviors
Health
Lee
.
Do-Gooders and Go-Getters: Selection and Performance in Public Service Delivery
PRODUCT
TACTICS
Identity Priming,Framing Effects
BEHAVIOR
Other
Civic
ideas42 (1)
.
South Africa Project: Safety Pilot
PRODUCT
TACTICS
Implementation Intentions,Active Choice
BEHAVIOR
Public Safety
Civic
Behavioural Insights Team (2011)
.
Tax Compliance via Social Norms
PRODUCT
TACTICS
Social Norms
BEHAVIOR
Taxes
Health
Rossi et al. (2010)
.
Diabetes Interactive Diary: a new telemedicine system enabling flexible diet and insulin therapy while improving quality of life: an open-label, international, multicenter, randomized study.
PRODUCT
TACTICS
Self-Monitoring or Tracking,Coaching or Counselling
BEHAVIOR
Diet & Nutrition
Health
Debono (2017)
.
Applying the Theoretical Domains Framework to identify barriers and targeted interventions to enhance nurses' use of electronic medication management systems in two Australian hospitals.
PRODUCT
TACTICS
Environmental Restructuring,Social Support,Identity Priming,Social Norms,"Reminders, Cues, & Triggers"
BEHAVIOR
Healthcare Delivery
Health
Lee (2010)
.
Evaluation of a mobile phone-based diet game for weight control.
PRODUCT
SmartDiet
TACTICS
Gamification
BEHAVIOR
Diet & Nutrition
Health
Tombor (2016)
.
Development of SmokeFree Baby: a smoking cessation smartphone app for pregnant smokers.
PRODUCT
TACTICS
Identity Priming,Behavior Substitution,Environmental Restructuring,Education or Information,Social Support
BEHAVIOR
Smoking Cessation
Finance
Cheema & Soman (2011)
.
Earmarking and Partitioning: Increasing Saving by Low-Income Households
PRODUCT
TACTICS
Goal Setting,Commitment Devices,"Reminders, Cues, & Triggers"
BEHAVIOR
Savings
Health
Bricker (2016)
.
Single-arm trial of the second version of an acceptance & commitment therapy smartphone application for smoking cessation
PRODUCT
2Morrow Smoking Cessation Program
TACTICS
Acceptance and Commitment Therapy (ACT)
BEHAVIOR
Smoking Cessation
Health
Alcalay (1993)
.
Designing prenatal care messages for low-income Mexican women.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other
Finance
Bertrand et al. (2010)
.
What’S Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment’.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Loan Application
Education
Fryer et al. (2012)
.
Enhancing the Efficacy of Teacher Incentives through Loss Aversion: A Field Experiment.
PRODUCT
TACTICS
Financial Incentives,Framing Effects
BEHAVIOR
Work Behaviors
Civic
Behavioral Insights Team (2012)
.
Personalized Text Messages for Collecting Fines
PRODUCT
TACTICS
Smart Defaults
BEHAVIOR
Taxes
Health
Greer (2019)
.
Use of the Chatbot "Vivibot" to Deliver Positive Psychology Skills and Promote Well-Being Among Young People After Cancer Treatment: Randomized Controlled Feasibility Trial.
PRODUCT
Vivibot
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Implementation Intentions,Goal Setting,AI or Chatbot,Cognitive Behavioral Therapy (CBT)
BEHAVIOR
Mental Health & Self-Care
Health
Volpp et al. (2008b)
.
Financial Incentive–Based Approaches for Weight Loss.
PRODUCT
TACTICS
Lotteries,Financial Incentives,Commitment Devices
BEHAVIOR
Physical Activity,Diet & Nutrition
Finance
Croson & Shang (2008)
.
The Impact of Downward Social Information on Contribution Decisions.
PRODUCT
TACTICS
Framing Effects,Social Benchmarking
BEHAVIOR
Charitable Giving
Health
Milkman et al. (2011)
.
Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates.
PRODUCT
TACTICS
Implementation Intentions,"Reminders, Cues, & Triggers"
BEHAVIOR
Vaccination
Finance
Brune et al. (2011)
.
Commitments to Save: A Field Experiment in Rural Malawi.
PRODUCT
TACTICS
Commitment Devices
BEHAVIOR
Savings
Health
Direito (2015)
.
Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?
PRODUCT
"Zombies, Run!"
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Social Support,Implementation Intentions,Gamification,Goal Setting,Environmental Restructuring,Personalization,Feedback
BEHAVIOR
Physical Activity,Diet & Nutrition
Health
ideas42 (3)
.
Encouraging Diabetics to Use Statins: Nudging for Long-Term Health
PRODUCT
TACTICS
"Reminders, Cues, & Triggers"
BEHAVIOR
Adherence (Medication or Treatment)
Health
Volpp et al. (2008a)
.
A Test of Financial Incentives to Improve Warfarin Adherence’.
PRODUCT
TACTICS
Lotteries,Financial Incentives
BEHAVIOR
Adherence (Medication or Treatment),Medication Adherence
Finance
Breman (2011)
.
Give More Tomorrow: Two Field Experiments on Altruism and Intertemporal Choice.
PRODUCT
TACTICS
Framing Effects
BEHAVIOR
Charitable Giving
Health
Bond (2014)
.
B-MOBILE - A Smartphone-Based Intervention to Reduce Sedentary Time in Overweight/Obese Individuals: A Within-Subjects Experimental Trial
PRODUCT
SenseWear
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Social Support,Self-Monitoring or Tracking,Feedback
BEHAVIOR
Sedentary Behaviors
Health
Kurti (2019)
.
Smoking Cessation Pilot Data
PRODUCT
DynamiCare Health
TACTICS
Financial Incentives
BEHAVIOR
Smoking Cessation
Health
Van Het Reve (2014)
.
Tablet-based strength-balance training to motivate and improve adherence to exercise in independently living older people: part 2 of a phase II preclinical exploratory trial.
PRODUCT
ActiveLifestyle
TACTICS
Education or Information,Feedback
BEHAVIOR
Care Plan Compliance,Physical Activity
Health
Milkman (2013)
.
Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling.
PRODUCT
TACTICS
Commitment Devices
BEHAVIOR
Physical Activity
Health
Mosleh (2009)
.
Improving uptake of cardiac rehabilitation: using theoretical modelling to design an intervention.
PRODUCT
TACTICS
Education or Information
BEHAVIOR
Other,Disease Management
Civic
Scartascini
.
Don’t Blame the Messenger: A Field Experiment on Delivery Methods for Increasing Tax Compliance
PRODUCT
TACTICS
Framing Effects,"Reminders, Cues, & Triggers"
BEHAVIOR
Taxes
Finance
Behavioural Insights Team (2013)
.
Applying Behavioural Insights to Charitable Giving 3.
PRODUCT
TACTICS
Financial Incentives
BEHAVIOR
Charitable Giving
Health
Allen (2013)
.
Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment
PRODUCT
Lose It!
TACTICS
Education or Information,"Reminders, Cues, & Triggers",Self-Monitoring or Tracking,Social Support,Feedback
BEHAVIOR
Physical Activity,Diet & Nutrition
Civic
ideas42 (1)
.
South Africa Project: Safety Pilot
PRODUCT
TACTICS
Implementation Intentions,Active Choice
BEHAVIOR
Public Safety
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