Small Cues Change Savings Choices

Choi et al. (2017)
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The researchers used a randomized control trial to test the effects of different types of messaging on employee 401(k) contributions. They found that among the employees who contributed the least to their 401(k) plans, those who received the $16,500 cue contributed higher proportions of income on average than those who received the $3,000 cue.