STUDY | 
Finance
 BEHAVIOR CHANGE

What's advertising content worth? Evidence from aconsumer credit marketing field experiment

Bertrand
M Bertrand
Summary by 
BHUB

While the average take-up rate for all loan offers was 8.5%, this randomized evaluation found that extending the deadline to apply by two weeks (from 2 weeks to 4 weeks, or from 4 weeks to 6 weeks) increased the probability of applying by 3 percentage points, roughly equivalent to the increase achieved by reducing the interest rate 10 percentage points.