STUDY | 
Finance
 BEHAVIOR CHANGE

Account Opening Process to Increase Intentional Savings

Fiorillo et al. (2014)
Alexandra Fiorillo
Louis Potok
Josh Wright
Summary by 
BHUB

"We redesigned four aspects of the CARD Bank system to increase savings: a new account opening form, a printed savings plan, reminders to make savings deposits, and a new savings calendar."

Read the study
TACTICS USED
Implementation Intentions, Goal Setting, "Reminders, Cues, & Triggers", Reduce Cognitive Load
BEHAVIORS ADDRESSED
Savings
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