STUDY | 
Finance
 BEHAVIOR CHANGE

Account Opening Process to Increase Intentional Savings

Fiorillo et al. (2014)
Louis Potok,Alexandra Fiorello,Josh Wright
Summary by 
BHUB

We redesigned four aspects of the CARD Bank system to increase savings: a new account opening form, a printed savings plan, reminders to make savings deposits, and a new savings calendar.

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TACTICS USED
Implementation Intentions,Goal Setting,"Reminders, Cues, & Triggers",Reduce Cognitive Load
BEHAVIORS ADDRESSED
Savings
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