Study • Environment · Conservation Behaviors
Feedback on household electricity consumption.
Fischer (2008), ‘Feedback on household electricity consumption'
Summary by Mark Egan
The author describes a psychological model that seeks to explain what kind of feedback about energy-efficient goods will lead to reduced consumption. The author tentatively posits that the most successful feedback combines these features; (1) it’s given frequently and over a long time, (2) it provides an appliance-specific breakdown, (3) it’s presented in a clear and appealing way and (4) it uses computerized, interactive tools.
Tactics used
TACTICS
Feedback
TACTICS
Reduce Cognitive Load
Behaviors addressed
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