meta-pixel

Learn how to change behavior.

The world's largest collection of resources and data on behavioral science.

Tactics that change behavior

AI or Chatbot

TACTICS

AI or Chatbot

Using a chatbot or simulated conversational interaction.‍

Checklists

TACTICS

Checklists

Checklists are an age-old tactic for remembering to do certain tasks. Checklists are sometimes used to measure behaviors that should take place with a certain frequency, e.g. every day or X times per week, and other times, to ensure certain steps are followed every time a person does a complex behavior.For behavior designers, the challenges of checklists often entail choosing the right behaviors, breaking them down to the correct level of granularity for a given population, and serving them up in the proper context or sometimes with personalization. They are likely underutilized and consistently improve the performance of even experts, like pilots and surgeons.

Automation

TACTICS

Automation

Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.‍

Coaching or Counselling

TACTICS

Coaching or Counselling

Coaching or counselling here refers to having a trained person provide guidance to someone attempting a behavior. Many mental health and lifestyle programs utilize coaching in various forms, including phone calls, video chat, text messaging, or in-person sessions. Some programs have replaced some or all of these traditionally human-delivered touchpoints with AI or rules-based interactions.

Behavior Substitution

TACTICS

Behavior Substitution

Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.‍

Depression rating

TACTICS

Depression rating

Depression rating simply refers to having someone rate their mood. Often, this may be an informal method like a smiley-face based Lickert scale or choosing a word from a list, rather than using a standardized instrument like the Beck Depression Inventory.‍

Behavioral Economics

TACTICS

Behavioral Economics

Behavioral economics is the exploration of how people make consequential decisions where psychological and sociological factors may influence the outcome or process. It is often considered the fusion of economics and psychology (which itself was an interdisciplinary field entailing medicine and philosophy). The exploration of psychological factors in economic decision-making, including deviation from rationality, traces well back to classical and neoclassical economics (i.e. Gabriel Tarde, Wilfredo Pareto, and John Maynard Keynes) and prior to psychology becoming a formal discipline. Behavioral economics is often associated with behavior change tactics like smart defaults, reducing friction or barriers, increasing salience, incentives, active choice, and commitment devices.‍

Acceptance and Commitment Therapy (ACT)

TACTICS

Acceptance and Commitment Therapy (ACT)

ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.‍

Research on behavior change

PAPERS

Physical activity with spiritual strategies intervention: a cluster randomized trial with older African American women.

BEHAVIOR

Physical Activity

TACTICS

Spirituality

PAPERS

Randomized Controlled Pilot Study Testing Use of Smartphone Technology for Obesity Treatment

PRODUCT

Lose It!

BEHAVIOR

Physical Activity, Diet & Nutrition

TACTICS

Education or Information, Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Social Support, Feedback

PAPERS

Increasing screening mammography in asymptomatic women: evaluation of a second-generation, theory-based program.

BEHAVIOR

Other

PAPERS

Interrupting pathways to sepsis: Effectiveness of an intervention to reduce delays in timely care for sick children in rural Bangladesh.

BEHAVIOR

Other

PAPERS

A comparison of two delivery modalities of a mobile phone based assessment for serious mental illness: native smartphone application vs text-messaging only implementations.

BEHAVIOR

Mental Health & Self-Care

PAPERS

The PULSE (Prevention Using LifeStyle Education) trial protocol: a randomised controlled trial of a Type 2 Diabetes Prevention programme for men.

BEHAVIOR

Physical Activity, Diet & Nutrition

PAPERS

A Digital Diabetes Prevention Program (Transform) for Adults With Prediabetes: Secondary Analysis

PRODUCT

Transform

BEHAVIOR

Physical Activity, Diet & Nutrition

PAPERS

The Effectiveness of Prompts to Promote Engagement With Digital Interventions: A Systematic Review.

BEHAVIOR

Other

PAPERS

The program for rheumatic independent self-management: a pilot evaluation.

BEHAVIOR

Physical Activity