STUDY | 
Health
 BEHAVIOR CHANGE

Using Normative Messages to Increase Healthy Behaviours.

Slaunwhite, J. (2008)
Summary by 
Mark Egan

This paper examines the efficacy of normative messages to encourage people to take the stairs. The results suggest posters using a norm-framework were more effective than generic-information posters. While the context is small, the paper notes that prior to this there was scant available research on the effectiveness of normative appeals on health behavior.