Using Normative Messages to Increase Healthy Behaviours.

Slaunwhite, J. (2008)
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Summary by 
Mark Egan

This paper examines the efficacy of normative messages to encourage people to take the stairs. The results suggest posters using a norm-framework were more effective than generic-information posters. While the context is small, the paper notes that prior to this there was scant available research on the effectiveness of normative appeals on health behavior.