STUDY | 
Finance
 BEHAVIOR CHANGE

Reducing the Complexity Costs of 401(K) Participation Through Quick Enrollment.

Choi et al (2006)
James Choi
Summary by 
Mark Egan

Employees were given the option to make a Quick Enrollment ™ decision to enroll in their 401(k) plan at predetermined contribution rates and asset allocations. At one company Quick Enrollment tripled 401(k) participation rates among new employees 3 months after hire. In keeping with the other works on pensions, simplification of the decision-making process is a major factor in influencing consumer choice.