Micro-Incentives
BEHAVIOR CHANGE TACTIC

Micro-Incentives

Micro-incentives refers to small rewards, typically frequent and cash-based, given out on a per-behavior basis.

A prominent example is Wellth, a program for people with chronic illness delivered via app. Some participants are given around $2 each time they take a medication or measure their blood pressure and submit a photo.

In related studies, e.g. Petry et al. (2015), participants' compliance with these behaviors was significantly higher than those who did not receive the incentives, and the behaviors persisted several months after incentives were removed.

Micro-incentives can be layered with other reward approaches such as lotteries and non-financial incentives.