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Finance
 BEHAVIOR CHANGE

Getting to the Top of Mind: How Reminders Increase Saving.

Karlan et al. (2010)
M McConnell,Sendhil Mullainathan,Jonathan Zinman,Dean Karlan
Summary by 
Mark Egan

The authors conducted three field experiments looking at increasing savings with text message reminders.They found that goal-specific reminders were considerably more effective than generic ones.

Randomized evaluations in each country found that clients who were sent reminders had saved more and were more likely to have reached their savings goals by the commitment end dates (around a year after opening accounts) than clients who did not receive the messages.