BEHAVIOR CHANGE TACTIC
Identity Priming
Identity priming refers to attempting to influence someone's behavior by emphasizing their being part of to a certain group or being a certain type of person. These often leverage social norms—particularly injunctive norms—and introjected regulation.For example, voter turnout campaigns often emphasize the person's membership to the community or previous voting history in reminder letters.
Studies involving Identity Priming
PAPERS
Applying Behavioural Insights to Charitable Giving 4
BEHAVIOR
Charitable Giving
TACTICS
Framing Effects, Automation
PAPERS
Potential follow-up increases private contributions to public goods
AUTHORS
E Yoeli, J Ternovski, Todd Rogers
BEHAVIOR
Voting
TACTICS
Implementation Intentions, Identity Priming, Reminders, Cues, & Triggers
PAPERS
Plan-Making Reminders Improve Timely Loan Payments
BEHAVIOR
Loan Repayment
TACTICS
Implementation Intentions, Reminders, Cues, & Triggers
PAPERS
Increasing intention to cook from basic ingredients: A randomised controlled study.
BEHAVIOR
Diet & Nutrition
TACTICS
Education or Information
PAPERS
Evaluation of intrinsic and extrinsic motivation interventions with a self-help smoking cessation program.
BEHAVIOR
Smoking Cessation
TACTICS
Financial Incentives, Identity Priming, Social Support
PAPERS
Applying the Theoretical Domains Framework to identify barriers and targeted interventions to enhance nurses' use of electronic medication management systems in two Australian hospitals.
BEHAVIOR
Healthcare Delivery
TACTICS
Environmental Restructuring, Social Support, Identity Priming, Social Norms, Reminders, Cues, & Triggers
PAPERS
Development of SmokeFree Baby: a smoking cessation smartphone app for pregnant smokers.
BEHAVIOR
Smoking Cessation
TACTICS
Identity Priming, Behavior Substitution, Environmental Restructuring, Education or Information, Social Support
PAPERS
Randomized Controlled Trial of SuperBetter, a Smartphone-Based/Internet-Based Self-Help Tool to Reduce Depressive Symptoms.
PRODUCT
SuperBetter
BEHAVIOR
Mental Health & Self-Care
TACTICS
Education or Information, Reminders, Cues, & Triggers, Self-Monitoring or Tracking, Implementation Intentions, Gamification, Goal Setting, Identity Priming
Related behavior change tactics
TACTICS
AI or Chatbot
Using a chatbot or simulated conversational interaction.
TACTICS
Acceptance and Commitment Therapy (ACT)
ACT is a therapeutic approach originalled developed by Steven Hayes. It borrows from previous concepts like cognitive behavioral therapy and Morita therapy. The principles of ACT are fairly systematic and lend themselves well to program design, finding empirical support in adaptations like 2morrow's smoking cessation and pain management interventions.
TACTICS
Active Choice
Active choice, sometimes referred to as enhanced active choice or forced choice, refers to removing default options and often increasing the salience of potential decisions through emphasizing the consequences of one or more of the options. Coined by Punam Anand Keller and colleagues in 2011, it was originally intended to address concerns around paternalistic nudging for use in situations where forcing the default option may be considered unethical. In one of the original studies, CVS customers were given the choice to enroll in automatic refills of medications via delivery. The choices they were presented were ""Enroll in refills at home"" vs “I Prefer to Order my Own Refills.”
TACTICS
Automation
Automation refers to having another person, group, or technology system perform part or all of the intended behavior. A prominent example is Thaler & Bernartzi's Save More Tomorrow intervention, which invested a portion of employees' earnings into retirement funds automatically and even increased the contribution level to scale with pay raises. Other examples include automatically scheduling medical appointments so the patient needn't do it themselves and mailing healthy recipe ingredients to the person's home to reduce the burden of shopping.
TACTICS
Behavior Substitution
Behavior substitution refers to attempting to eliminate a problematic behavior by replacing it with another one. Often, the substituted behaviors are intended to have similar sensory qualities (e.g. drink flavored sparkling water instead of soda). The goal is typically to disassociate the original behavior from its cue, enabling the more positive behavior to be triggered automatically.
TACTICS
Behavioral Activation (BA)
Behavioral activation is a therapeutic approach that typically pairs activity scheduling with either monitoring tools or goal-setting. For example, someone might aim to balance activities they "should" do but underperform, like self-care behaviors, with activities they enjoy. Users of this technique may also track which activities cause certain cognitions or affective states, like those associated with depression.