Study • Health · Diet & Nutrition
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.
Schwartz et al. (2012), 'Inviting Consumers To Downsize Fast-Food Portions Significantly Reduces CalorieConsumption', Health Affairs.
Summary by Mark Egan
In contrast to McDonald’s old policy of asking whether you want to super-size your order, these three field experiments asked customers in a Chinese restaurant if they wanted to down-size their portions of side dishes. The 14- 33% of customers who did so did not compensate by ordering more in other areas and ate 200 less calories on average.
Tactics used
TACTICS
Reminders
TACTICS
Cues
TACTICS
& Triggers
Behaviors addressed
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