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Social Norm Influences on Evaluations of the Risks Associated With Alcohol Consumption.

Wood et al. (2012)
Alex Wood,Gordon Brown,John Maltby
Summary by 
Mark Egan

Wood et al. examined whether perceptions of other people’s alcohol consumption influenced one’s own perception of the riskiness of their drinking. The authors found that how a person ranked their drinking in the context of others’ predicted perceptions of developing alcohol disorders.