Moral Suasion: An alternative tax policy strategy? Evidence from a controlled field experiment in Switzerland.

Torgler (2004)
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Summary by 
Mark Egan

A field experiment in Switzerland looked at the effects of moral suasion messages in letters (i.e. “Paying your taxes is the right thing to do”) sent to taxpayers. In line with other experiments using moral suasion, it found that moral suasion implorations had essentially no effect on tax compliance behavior.