STUDY | 
Health
 BEHAVIOR CHANGE

Nudge to Nobesity II.

Dayan & Hillel (2011)
Summary by 
Mark Egan

The authors examined whether manipulating the positon of food on a restaurant menu would have any effect on consumer choices. They found that items placed at the beginning or end of the menu were up to twice as popular as when the same items were placed in the centre of the menu.