Study • Health · Diet & Nutrition
Nudge to Nobesity II.
Dayan & Hillel (2011), 'Nudge to Nobesity II'
Summary by Mark Egan
The authors examined whether manipulating the positon of food on a restaurant menu would have any effect on consumer choices. They found that items placed at the beginning or end of the menu were up to twice as popular as when the same items were placed in the centre of the menu.
Tactics used
TACTICS
Environmental Restructuring
Behaviors addressed
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