Study • Health · Medication Adherence
Enhanced Active Choice.
Keller et al. (2011), 'Enhanced active choice
Summary by Mark Egan
This paper contains several studies looking at active choice in a medicinal adherence context. The authors test opt-in, opt-out, active choice (forcing a choice with no default) and enhanced active choice, where one alternative is favored by highlighting the losses entailed by the non-preferred option.They tested this method by asking employees from an educational institution (n=110) if they wanted to be reminded about receiving a future flu-shot.The results showed that enhanced active choice was by far the most effective method at inducing compliance.
Tactics used
TACTICS
Framing Effects
TACTICS
Active Choice
Behaviors addressed
Similar studies
Health · Diet & Nutrition
Schwartz et al. (2012). Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.
- Tactics
- Reminders, Cues, & Triggers
- Behaviors
- Diet & Nutrition
Finance · Fine or Debt Collection
Fellner et al. (2011). Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.
- Tactics
- Social Norms, Reminders, Cues, & Triggers
- Behaviors
- Fine or Debt Collection
Finance · Other, Financial Behaviors
Letzler & Tasoff (2013). Everyone Believes in Redemption
- Tactics
- Reduce Friction or Barriers, Reminders, Cues, & Triggers, Implementation Intentions
- Behaviors
- Other, Financial Behaviors
Finance · Savings
Karlan et al. (2010). Getting to the Top of Mind: How Reminders Increase Saving.
- Tactics
- Reminders, Cues, & Triggers, Micro-Incentives, Goal Setting, Commitment Devices
- Behaviors
- Savings