STUDY | 
Civic
 BEHAVIOR CHANGE

Descriptive Social Norms and Motivation to Vote.

Gerber & Rogers, (2009)
Summary by 
Mark Egan

In 2 get-out-the-vote experiments, the authors find that messages emphasizing high expected turnout is more effective at motivating voters than messages emphasising low turnout. Important to note that this only measured voters’ stated willingness to vote, not whether they actually did so.