The Effect of Matching Contribution Offers and Legitimization of Paltry Contributions on Compliance’

Fraser & Hite (2006)
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Summary by 
Mark Egan

The authors conducted a field experiment looking at the effect of matching contribution offer in conjunction with legitimization of paltry contributions (“even a penny would help”) in a door-to-door (n=320) charitable solicitation context.Results indicated that the matching funds offer, paired with legitimization of paltry donations, increased both compliance rates and donation sizes and generated greater revenues than either tactic used singly.