Study • Health · Smoking Cessation
Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation’.
Giné et al. (2008), ‘Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation’, American Economic Journal
Summary by Mark Egan
CARES was a voluntary commitment product to help people quit smoking. Smokers got a savings account in which they put their money for 6 months, after which they take a urine test. If they pass, their money is returned without interest. If they fail, the money goes to charity. The authors found those offered CARES were more likely to 3% points more likely quit smoking after 6 months.
Tactics used
TACTICS
Commitment Devices
Behaviors addressed
Similar studies
Health · Diet & Nutrition
Schwartz et al. (2012). Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.
- Tactics
- Reminders, Cues, & Triggers
- Behaviors
- Diet & Nutrition
Finance · Fine or Debt Collection
Fellner et al. (2011). Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.
- Tactics
- Social Norms, Reminders, Cues, & Triggers
- Behaviors
- Fine or Debt Collection
Finance · Other, Financial Behaviors
Letzler & Tasoff (2013). Everyone Believes in Redemption
- Tactics
- Reduce Friction or Barriers, Reminders, Cues, & Triggers, Implementation Intentions
- Behaviors
- Other, Financial Behaviors
Finance · Savings
Karlan et al. (2010). Getting to the Top of Mind: How Reminders Increase Saving.
- Tactics
- Reminders, Cues, & Triggers, Micro-Incentives, Goal Setting, Commitment Devices
- Behaviors
- Savings