How Zombies, Run! Changes Physical Activity Behaviors

PRODUCT

Zombies, Run!

Six to Start is a London-based company specialising in fitness, gameplay, and storytelling. They’ve co-created Zombies, Run!, the world's bestselling smartphone fitness app with four million players, and The Walk, the first smartphone fitness game funded by the UK's Department of Health.

Studies on the efficacy of

Zombies, Run!

Exergame Apps and Physical Activity: The Results of the ZOMBIE Trial

Do Physical Activity and Dietary Smartphone Applications Incorporate Evidence-Based Behaviour Change Techniques?

How

Zombies, Run!

changes

Physical Activity

behaviors

Feedback,Personalization,Environmental Restructuring,Goal Setting,Implementation Intentions,Social Support,Self-Monitoring or Tracking,Reminders, Cues, & Triggers,Education or Information,Gamification

Feedback

Sidekick Health,Cognoa,Hello Heart,"Zombies, Run!",MyFitnessPal,Lose It!,HeartMath,Halo Sport,Spire,Withings Sleep,Mightier,Fitbit,Dreem,Welltok,Wise@Work ,Healium,Kognito,Torch,Lambda School,Pathrise,Acorns,Qapital,Wealthfront,Personal Capital,Qoins,Livongo,Welltory,Fabulous,Oura Ring,Bodyport,Tig,PainQX,Lemonaid for Depression & Anxiety,Betr Health,Tempo,Accupedo,Betterment,Eight Sleep,Fitbit Health Solutions,RedBrick Health,Moment,iHealth Wearables,Rise,Sana Health,One Medical,Remente,Tess,Nudge Rewards,Applied,Dreams,Propeller Health

Block et al. (2015),Meeker (2016),Kuna (2015),Doctor (2018),Datta et al. (2015b),Asch (2015),Rogers (2014),Appelt,Coups et al. (2015),Presseau (2015),Elouafkaoui (2016),Van Het Reve (2014),Turner-McGrievy (2011b),Allen (2013),Bond (2014),Wall (2018c),Direito (2015),Laing (2014),Wharton (2014),Arnardóttir (2019),Kaplan (2017),El-Hilly et al. (2016),Fischer (2008),Kunreuther et al. (2012),Hershfield et al. (2011),Ayres et al. (2012),Chen et al. (2017),Merchant et al. (2018),Merchant et al. (2015)

Personalization

Personalization

DigiQuit,"Zombies, Run!",Daylight,Sleepio,Workit Health,Oviva,ascure,Suggestic,Wise@Work ,Virta Health,CHESS,PeerWell,Promptable,Cecelia Health,Arivale,AbleTo,Bravely,Nori Health,Betr Health,Vidscrip,Rise

Dobson et al. (2018),von Lengerke (2017),de Vries (2018),Direito (2015),Kunreuther et al. (2012),Garner (2005),Behavioural Insights Team (2013),Kling et al (2012)

Environmental Restructuring

Environmental Restructuring

Nest Thermostat,"Zombies, Run!",PlateJoy,Quit Genius,APDS,Promise,Lemontree,Joyable,Light Phone,Whil,Digital Detox,Healium,Pillo,Flow Neuroscience,Myndlift,emocha,TrueLink Financial,PeerWell,wayForward,Torch,Flikshop,Uptrust,Corrio,Sidewalk Labs,Lambda School,Pathrise,Promptable,Opower,Electriphi,Earn Up,EarnIn,Qoins,Give Directly,Pivot (Workouts),Neuroon,Bodyport,Sound Life Sciences,Tia,Lemonaid for Depression & Anxiety,Eight Sleep,Moment,Mirror,AppliedVR,Virtually Better,CleVR,Psious,Propeller Health

Presseau (2015),Debono (2017),Gardner (2016),Gardner (2017a),Guzmán (2016),Phillips (2018),Tombor (2016),Munir (2018),Direito (2015),Sussman (2016),North (1997),Dayan & Hillel (2011),Hershfield et al. (2011),Cialdini (2003),Kallbekken et al. (2012),Hanks et al. (2012)

Goal Setting

Sidekick Health,MoodMission,Vivibot,SuperBetter,"Zombies, Run!",MyFitnessPal,MoodPrism,MoodKit,Sanvello,Dreem,Cognoa,stickK,Joyable,Welltok,WW,RunKeeper,Moodpath,Bodyport,Betterment,10% Happier,Fitbit Health Solutions,RedBrick Health,Strava,Rise,Remente,Virgin Pulse,Zero,Nudge Rewards,Dreams

Choi et al. (2017),Fiorillo et al. (2014),Ashraf et al. (2010),Cheema & Soman (2011),Block et al. (2015),Coups et al. (2015),Presseau (2015),Greer (2019),Roepke (2015),Direito (2015),Bakker (2018),Laing (2014),Arnardóttir (2019),El-Hilly et al. (2016),Fukuoka (2015),Karlan et al. (2010)

Implementation Intentions

Implementation Intentions

MoodMission,Vivibot,Prepmate,SuperBetter,"Zombies, Run!",MoodPrism,MoodKit,Daylight,Sleepio,myStrength,Sanvello,Braive,MindBeacon,NASH,Youper,ascure,Quit Genius,Lark,Better Therapeutics,APDS,Noom,stickK,Vote.org,Transform,HabitNu,Welltok,WW,Whil,Flow Neuroscience,Myndlift,Virta Health,CHESS,Bounce,Torch,Edquity,Steady,Rally Health,Vida Health,Livongo,Welltory,Fabulous,Shine,Nudge,Moodpath,Neuroon,Oura Ring,Sober Grid,Lemonaid for Depression & Anxiety,Betterment,10% Happier,Eight Sleep,Pivot (Workouts),Mirror,Strava,Rise,Re-Timer,Remente,Dreams,Wellth Rewards,Restful

ideas42 (1),Yoeli (2015),Rogers (2010),Fiorillo et al. (2014),ideas42 (17),ideas42 (19),Barker (2016),Giles (2014),Zhou (2015a),Arora et al. (2014),Nickerson & Rogers (2010),Greer (2019),Liu (2018),Roepke (2015),Direito (2015),Bakker (2018),Duflo et al. (2010),Tudor-Sfetea et al. (2018),Lin et al. (2018),Martin et al (2012),Letzler & Tasoff (2013),Milkman et al. (2011)

Social Support

MoodMission,Fitbit,"Zombies, Run!",Lose It!,MoodPrism,MoodKit,Omada,Parsley,Promise,APDS,Noom,Welltok,WW,Whil,CHESS,Modern Health,Kognito,Torch,Flikshop,Uptrust,Corrio,GreenPath,Vida Health,InquisitHealth,Arivale,RunKeeper,Shine,Nudge,LifeOmic,Nori Health,Sober Grid,Bodyport,Tia,Lemonaid for Depression & Anxiety,Betr Health,Vitalyze,10% Happier,Tempest,Strava,Rise,One Medical,Remente,NOCD,Virgin Pulse,Tess,Zero,Propeller Health

Block et al. (2015),Islam et al. (2015),Kamal et al. (2015),Kliner et al. (2013),Lester et al. (2010),Mbuagbaw et al. (2012),Mohammed et al. (2016),Rodrigues et al. (2012),Shetty et al. (2011),Curry (1991),Debono (2017),Guzmán (2016),Presseau (2015),Tombor (2016),Munir (2018),Wang (2015),Turner-McGrievy (2011b),Allen (2013),Bond (2014),Direito (2015),Bakker (2018)

Self-Monitoring or Tracking

Self-Monitoring or Tracking

Sidekick Health,MoodMission,Cognoa,Hello Heart,Nest Thermostat,Fitbit,SuperBetter,Siren,"Zombies, Run!",MyFitnessPal,Fat Secret,Lose It!,MoodPrism,MoodKit,reSET,reSET-O,Stoic,MoodHacker,myStrength,Sanvello,Braive,Youper,WHOOP,Dreem,ascure,Joyable,Welltok,WW,Suggestic,Wise@Work ,Whil,Digital Detox,WellBrain,MindSciences,Healium,Virta Health,emocha,CHESS,Bounce,Torch,Opower,Rally Health,Vida Health,Livongo,Keen,Welltory,Fabulous,RunKeeper,Pip,Shine,Nudge,Moodpath,Neuroon,Oura Ring,Bodyport,Tripp,PainQX,Sound Life Sciences,Cardiogram,Betr Health,Tempo,Accupedo,Betterment,10% Happier,Eight Sleep,HealthPrize,Fitbit Health Solutions,RedBrick Health,Moment,iHealth Wearables,Strava,Rise,Re-Timer,Sana Health,One Medical,Remente,NOCD,Virgin Pulse,Zero,Nudge Rewards,Dreams,Propeller Health

Holmen et al (2014),Orsama et al (2013),Quinn et al (2011),Charpentier et al. (2011),Levy et al. (2015),Bolinder et al. (2016),Haak et al. (2017),Rossi et al. (2010),Rossi et al. (2013),Gajecki (2014),Gardner (2016),Reyzelman (2018),Wang (2015),Turner-McGrievy (2011b),Allen (2013),Bond (2014),Wall (2018c),Roepke (2015),Charpentier (2011),Direito (2015),Bakker (2018),Laing (2014),Sussman (2016),Wharton (2014),Arnardóttir (2019),Kaplan (2017),El-Hilly et al. (2016),Lin et al. (2018),Turner-McGrievy (2013),Fukuoka (2015),Chen et al. (2017),Merchant et al. (2018),Merchant et al. (2015)

Reminders, Cues, or Prompts

Reminders, Cues, or Prompts

Wellth Rewards,Sidekick Health,MoodMission,Hello Heart,Vivibot,Nest Thermostat,Prepmate,Be Safe,Fitbit,SuperBetter,Siren,"Zombies, Run!",MyFitnessPal,Fat Secret,Lose It!,MoodPrism,MoodKit,Daylight,Sleepio,myStrength,Sanvello,Braive,Stoic,NASH,Youper,Quit Genius,Restful,reSET-O,APDS,Vote.org,Joyable,Welltok,WW,DietBet,Whil,Virta Health,emocha,Kognito,PeerWell,Bounce,Promptable,Opower,Edquity,Earn Up,Rally Health,Vida Health,Livongo,Keen,StepBet,RunBet,Welltory,Fabulous,RunKeeper,Shine,Nudge,LifeOmic,Moodpath,Neuroon,Oura Ring,Sober Grid,Bodyport,Tig,Tripp,Lemonaid for Depression & Anxiety,Betr Health,Tempo,Accupedo,Betterment,10% Happier,Eight Sleep,HealthPrize,Fitbit Health Solutions,RedBrick Health,Moment,iHealth Wearables,Pivot (Workouts),Mirror,Strava,Rise,Re-Timer,Sana Health,Remente,Virgin Pulse,Tess,Zero,Nudge Rewards,Dreams,Propeller Health

Levy et al. (2015),Thomsen (2016),Casarotto,Schoar (2012),Yoeli (2015),Raifman,Scartascini,Valenzuela et al. (2011),Kuna (2015),Haynes et al. (2013),Habyarimana & Jack (2011),ideas42 (3),Humpage (2015),ideas42 (5),ideas42 (7),ideas42 (8),ideas42 (9),ideas42 (10),Fiorillo et al. (2014),ideas42 (11),ideas42 (13),Cheema & Soman (2011),ideas42 (15),ideas42 (16),Zaliauskas et al. (2015),ideas42 (17),ideas42 (18),Zinman (2018a),Fortmann et al. (2017),Mohammed et al. (2016),Kliner et al. (2013),Pop-Eleches et al. (2011),Rodrigues et al. (2012),Finkelstein (2015),Volpp et al. (2016),Barker (2016),Debono (2017),Mira (2014),Reyzelman (2018),Wang (2015),Turner-McGrievy (2011b),Allen (2013),Bond (2014),Gregory (2016),Greer (2019),Liu (2018),Roepke (2015),Charpentier (2011),Direito (2015),Bakker (2018),Laing (2014),Sussman (2016),Wharton (2014),Arnardóttir (2019),Kaplan (2017),Schwartz et al. (2012),Duflo et al. (2010),Kiernan (2013),Cadena & Schoar (2011),Letzler & Tasoff (2013),Kunreuther et al. (2012),Fellner et al. (2011),Castleman (2013),Turner-McGrievy (2013),Karlan et al. (2010),Kalbekken (2011),Milkman et al. (2011)

Education or Information

Education or Information

Sidekick Health,MoodMission,Cognoa,DigiQuit,Hello Heart,emocha,Vivibot,Nest Thermostat,Prepmate,Be Safe,Fitbit,SuperBetter,"Zombies, Run!",MyFitnessPal,Fat Secret,Lose It!,MoodPrism,MoodKit,Sleepio,Workit Health,myStrength,Sanvello,Braive,NASH,Parsley,Quit Genius,Ria,Joyable,Welltok,WW,Spring Health,Suggestic,Wise@Work ,Whil,Digital Detox,WellBrain,MindSciences,Healium,Virta Health,Kognito,PeerWell,Bounce,Torch,Promise,APDS,Edovo,Promptable,Pathrise,Lambda School,Opower,Edquity,Earn Up,GreenPath,Rally Health,Vida Health,Livongo,Recidiviz,Welltory,Fabulous,RunKeeper,Shine,Nudge,LifeOmic,Oura Ring,Sober Grid,Bodyport,Tig,Tripp,Lemonaid for Depression & Anxiety,Betr Health,Vidscrip,Accupedo,Betterment,Vitalyze,10% Happier,Eight Sleep,Fitbit Health Solutions,RedBrick Health,iHealth Wearables,Tempest,Pivot (Workouts),Mirror,One Medical,Remente,NOCD,Virgin Pulse,Tess,Zero,Nudge Rewards,Dreams,reSET-O,reSET,Restful,Wellth Rewards,Propeller Health

Dobson et al. (2018),Fortmann et al. (2017),Krahé (2005),Hill (2008),Kellar (2005),Kwasnicka (2017),Lally (2005),Larkin (2015),Lemmens (2010),Llewellyn (2012),Mosleh (2009),Newbury-Birch (),Powell (2015),Yates (2015),Zhou (2015c),Drossaert (1996),Hallsworth (2016),Hill (1982),French (2017),Barker (2016),Gardner (2017a),Phillips (2018),Volpp et al. (2009),Alcalay (1993),Morrison (2016),Miller (2017),Tombor (2016),Treweek (2014),Giles (2014),Lavelle (2017),Creedon (2006),von Lengerke (2017),Boyd (2015),Hammond (1999),Springvloet (2015),Perez (2013),Barnett (2014),Leppla (2016),Witteman (2017),Bates (2017),Aventin (2015),Beard (2015),Wardle (2003),Clarkesmith (2016),Evans (2016),Kiene (2006),Norris (2016),Carmack (2006),Paradis (1995),Zhou (2015a),de Vries (2018),Wang (2015),Van Het Reve (2014),Turner-McGrievy (2011b),Allen (2013),Bond (2014),Olano-Soler (2017),Gregory (2016),Greer (2019),Wall (2018c),Liu (2018),Roepke (2015),Charpentier (2011),Direito (2015),Bakker (2018),Laing (2014),Sussman (2016),Arnardóttir (2019),Kaplan (2017),Swartz et al (2011),Kiernan (2013),Chamberland (2017),Hastings & Tejeda-Ashton (2008),Gold (1994),Mathios (2000),"Fraser, Hite, & Sauer (1988)",Kunreuther et al. (2012),Small et al. (2007),Hershfield et al. (2011),Bhargava & Manoli (2013),Newell & Siikamäki (2013),Turner-McGrievy (2013),Fukuoka (2015),Bertrand & Morse (2011),Wang (2011),Chen et al. (2017),Merchant et al. (2018),Merchant et al. (2015)

Gamification

Sidekick Health,Flowy,Fitbit,SuperBetter,"Zombies, Run!",Sanvello,WHOOP,Akili,Headspace,Welltok,WW,Healium,CHESS,Welltory,Fabulous,RunKeeper,Neuroon,Oura Ring,Fitbit Health Solutions,RedBrick Health,Strava,Remente,Virgin Pulse,Nudge Rewards,AppliedVR

Block et al. (2015),Arora et al. (2014),Oddsson (2017),Edwards (2016),Curtis (2015),Cowdery (2013),Lee (2010),Pham (2016),Wang (2015),Roepke (2015),Direito (2015),Arnardóttir (2019),El-Hilly et al. (2016),Tudor-Sfetea et al. (2018),Lin et al. (2018),Fukuoka (2015)

Zombies, Run!

changes these

Health

behaviors

Physical Activity