This episode’s guest is Kyle Simenson, a marketing consultant who noted that ‘When marketing is good, you can’t see it.’ His comment instantly brought questions of malevolent and benevolent use of marketing data along with intention and the lines marketers draw when considering the uses of behavioral sciences.Kyle’s work in digital strategy is particularly relevant in a world where big data can generate highly-tailored messages and can incorporate nudges that appeal to the unconscious mind of the customers. We talked about, on some levels, marketing is entirely behavioral. POC and SEM. Automation tools that observe the dynamics of human behavior. We discussed books from “Predictably Irrational” to the “Undoing Project” to Tim Ferriss’ book, “Tribe of Mentors” and they inspire Kyle to deliver insights to his clients. Our conversation also uncovered that Kyle is a not-so-in-the-closet Rolling Stones fan and “Tumbling Dice” would be his theme song.We hope you enjoy this episode as much as we did recording it.