Cristina Bicchieri, PhD is the S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics, a Professor of Philosophy and Psychology at the University of Pennsylvania, a Professor of Legal Studies at the Wharton School, the Head of the Behavioral Ethics Lab, the Director of the Philosophy, Politics, and Economics Program, and is the Faculty Director of the Master of Behavioral and Decision Sciences Program at the University of Pennsylvania. She’s one busy woman! We met up with her at the NoBeC (Norms and Behavioral Change) conference that her program sponsored in the Kislak Center at UPenn.Cristina’s program is in its 3rd year and hosts 75 students from 12 different countries. The unique program emphasizes practical applications of behavioral science and cross-disciplinary work. Students come from celebrity restaurants, tech businesses, NGOs, non-profits and global corporations and find the program engaging because of its diversity. If you’re interested, we encourage you to check it out – there are links in the episode notes for how to reach them.We had some recording issues when we were talking to Christina. Some edits were made to accommodate our gaffs and we hope you won’t mind. And, because we recorded it on the sidelines of a conference, you might hear some background noise occasionally. © 2019 Behavioral Grooves Links Cristina Bicchieri, PhD: https://philosophy.sas.upenn.edu/people/cristina-bicchieriThe Grammar of Society: https://www.cambridge.org/core/books/grammar-of-society/2B063E9C9621C2340DEFB2BE15B3AEA5Norms in the Wild: https://ndpr.nd.edu/news/norms-in-the-wild-how-to-diagnose-measure-and-change-social-norms/Master in a Behavioral Decision Science at UPenn: https://www.sas.upenn.edu/lps/graduate/mbdsDecision Theory: https://en.wikipedia.org/wiki/Decision_theoryGame Theory: https://en.wikipedia.org/wiki/Game_theoryEpistemic Foundations of Game Theory: https://plato.stanford.edu/entries/epistemic-game/Multiple Equilibria: https://www.encyclopedia.com/social-sciences/applied-and-social-sciences-magazines/multiple-equilibriaDavid Kreps, PhD: https://www.gsb.stanford.edu/faculty-research/faculty/david-m-krepsSocial Norms: https://plato.stanford.edu/entries/social-norms/Conditional Preference: https://www.sas.upenn.edu/~cb36/files/2010_norm.pdfUNICEF: https://www.unicef.org/Gates Foundation: https://www.gatesfoundation.org/Reference Network: http://www.iit.comillas.edu/technology-offer/rnmSoap Opera: https://en.wikipedia.org/wiki/Soap_operaWell Told Story: https://www.welltoldstory.com/ Musical Links Giuseppe Verdi: https://www.youtube.com/watch?v=e3UAd3d8I6kWolfgang Mozart: https://www.biography.com/musician/wolfgang-mozartBruce Springsteen: https://brucespringsteen.net/U2: https://www.u2.com/index/homeChicago: https://chicagotheband.com/The Band: https://www.youtube.com/watch?v=sjCw3-YTffoStyx: https://www.youtube.com/watch?v=5XcKBmdfpWsJourney: https://www.youtube.com/watch?v=qMSFsZFFUzoFleetwood Mac: https://www.youtube.com/watch?v=kBYHwH1Vb-c Kurt Nelson: kurt@lantergroup.comTim Houlihan: tim@behavioralchemy.com