STUDY | 
Civic
 BEHAVIOR CHANGE

Unpublished.

Walsh (2012)
Summary by 
Mark Egan

The author conducted an RCT using social normative messages to increase the rate of publican license renewals in Ireland. Similar to the work of the BIT, the control group received a standard renewal letter. The treatment group received a simplified letter which included a social normative message. After 1 year the treatment group had 35.5% renewal rates, the control had 29.4%.