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 BEHAVIOR CHANGE

Sympathy and Callousness.

Small et al. (2007)
Summary by 
Mark Egan

This paper examined the average donations received when participants (n=159) were presented with an identifiable victim (a girl named Rokia) versus a dry statistical overview of the problem. The greatest amount of donations were elicited by Rokia alone, even more so than a combination of statistics and a picture of Rokia.