STUDY | 
Health
 BEHAVIOR CHANGE

Understanding Patients' Decisions. Cognitive and Emotional Perspectives.

Redelmeier et al (1993)
Summary by 
Mark Egan

This paper examines loss aversion in healthcare. It posits that people do not treat foregone gains the same way as equivalent losses. In this case authors note that patients are reluctant to take chloramphenicol (one in 25,000 risk of death) but are also reluctant to get hepatitis vaccinations (one in 10,000 chance of preventing death).