STUDY | 
Health
 BEHAVIOR CHANGE

On the Elicitation of Preferences for Alternative Therapies.

McNeil et al. (1982)
Summary by 
Mark Egan

This paper looks at framing effects in healthcare. When patients are told that 90% of those who have a certain operation are alive after five years, they are more likely to have the operation than when they are told that after five years, 10% of patients are dead.