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 BEHAVIOR CHANGE

Commitments, Norms and Custard Creams–A Social Influence Approach to Reducing Did Not Attends.

Martin et al (2012)
Summary by 
Mark Egan

The Behavioural Insights Team looked at reducing the problem of ‘did not attends’ (DNAs) for NHS appointments. Trials have suggested DNAs can be drastically reduced through a combination of behavioral approaches; for example prompting patients to verbally repeat their appointment time to staff and using normative messages indicating how many patients usually turned up on time for their appointments.