Study • Finance · Charitable Giving
The "Identified Victim" Effect.
Kogut & Ritov (2005). 'The "Identified Victim" Effect
Summary by Mark Egan
The authors looked at willingness to donate when victims were presented alone or in a group. Their study used a 2x2 design of (single victim vs group) x (identified provided victim vs unidentified) and examined peoples’ Willingness to Contribute, feelings of distress and empathy towards the victims.Results showed people donated more to the individual victim rather than the group of 8 when both were identified (i.e. name, age and picture provided) but donated more to the group when both were unidentified.This is with the proviso that standard deviations were quite large for monetary donations. Of the 4 conditions, participants felt the most distress and empathy for the identified single victim.
Tactics used
TACTICS
Framing Effects
Behaviors addressed
Similar studies
Health · Diet & Nutrition
Schwartz et al. (2012). Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.
- Tactics
- Reminders, Cues, & Triggers
- Behaviors
- Diet & Nutrition
Finance · Fine or Debt Collection
Fellner et al. (2011). Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.
- Tactics
- Social Norms, Reminders, Cues, & Triggers
- Behaviors
- Fine or Debt Collection
Finance · Other, Financial Behaviors
Letzler & Tasoff (2013). Everyone Believes in Redemption
- Tactics
- Reduce Friction or Barriers, Reminders, Cues, & Triggers, Implementation Intentions
- Behaviors
- Other, Financial Behaviors
Finance · Savings
Karlan et al. (2010). Getting to the Top of Mind: How Reminders Increase Saving.
- Tactics
- Reminders, Cues, & Triggers, Micro-Incentives, Goal Setting, Commitment Devices
- Behaviors
- Savings