STUDY | 
Environment
 BEHAVIOR CHANGE

Bridging the Energy Efficiency Gap.

Kallbekken et al. (2012)
Summary by 
Mark Egan

The authors conducted a natural field experiment in Norway working with a household appliances retailer to encourage more energy-efficient purchases. An information treatment condition provided labels showing the cost of the products’ lifetime energy consumption. A training treatment provided training to sales staff. Neither treatment had any effect on the purchase of fridge freezers but they resulted in more energy efficient tumbler driers sold by 4.9% and 3.4% respectively.