Increasing Savings Behavior Through Age-Progressed Renderings of the Future Self’.

Hershfield et al. (2011)
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Summary by 
Mark Egan

The authors, reasoning that people may fail to sufficiently identify with their future selves to encourage them to save enough for retirement, showed participants (n=50) realistic age-progressed renderings of themselves to make the need to save more salient. Participants could decide how much they wanted to save on aslider: if they indicated a low amount, they saw a age-progressed rendering of themselves frowning. If they indicated a high amount, they saw the same figure smiling. Results showed those who saw the age-progressed renderings allocated on average more than twice as much ($172 v $80) as those who saw non-ageprogressed renderings in a hypothetical account.