STUDY | 
Business
 BEHAVIOR CHANGE

Nudging Farmers to Use Fertilizer.

Duflo et al. (2010)
Jonathan Robinson,Michael Kremer,Esther Duflo
Summary by 
Mark Egan

Encouraging Kenyan farmers to match their actions with their intentions regarding their use of fertilizer by mitigating their present-bias & procrastination tendencies through improved behavioral design. Specifically, treatment groups received a visit from an NGO officer offering them vouchers to buy fertilizer in the future and offers to deliver it for free, though this would be prohibitively expensive to do on a large scale. Although the treatment group purchased significantly more fertilizer, read the conclusion for important limitations of the study.