Study • Business · Work Behaviors
Nudging Farmers to Use Fertilizer.
Duflo et al. (2010), ‘Nudging Farmers to Use Fertilizer.'
Summary by Mark Egan
Encouraging Kenyan farmers to match their actions with their intentions regarding their use of fertilizer by mitigating their present-bias & procrastination tendencies through improved behavioral design. Specifically, treatment groups received a visit from an NGO officer offering them vouchers to buy fertilizer in the future and offers to deliver it for free, though this would be prohibitively expensive to do on a large scale. Although the treatment group purchased significantly more fertilizer, read the conclusion for important limitations of the study.
Tactics used
TACTICS
Reminders
TACTICS
Cues
TACTICS
& Triggers
TACTICS
Implementation Intentions
Behaviors addressed
Similar studies
Health · Diet & Nutrition
Schwartz et al. (2012). Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption.
- Tactics
- Reminders, Cues, & Triggers
- Behaviors
- Diet & Nutrition
Finance · Fine or Debt Collection
Fellner et al. (2011). Testing Enforcement Strategies in the Field -Threat, Moral Appeal and Social Information.
- Tactics
- Social Norms, Reminders, Cues, & Triggers
- Behaviors
- Fine or Debt Collection
Finance · Other, Financial Behaviors
Letzler & Tasoff (2013). Everyone Believes in Redemption
- Tactics
- Reduce Friction or Barriers, Reminders, Cues, & Triggers, Implementation Intentions
- Behaviors
- Other, Financial Behaviors
Finance · Savings
Karlan et al. (2010). Getting to the Top of Mind: How Reminders Increase Saving.
- Tactics
- Reminders, Cues, & Triggers, Micro-Incentives, Goal Setting, Commitment Devices
- Behaviors
- Savings