STUDY | 
Business
 BEHAVIOR CHANGE

Nudging Farmers to Use Fertilizer.

Duflo et al. (2010)
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Summary by 
Mark Egan

Encouraging Kenyan farmers to match their actions with their intentions regarding their use of fertilizer by mitigating their present-bias & procrastination tendencies through improved behavioral design. Specifically, treatment groups received a visit from an NGO officer offering them vouchers to buy fertilizer in the future and offers to deliver it for free, though this would be prohibitively expensive to do on a large scale. Although the treatment group purchased significantly more fertilizer, read the conclusion for important limitations of the study.