STUDY | 
Finance
 BEHAVIOR CHANGE

Save More Tomorrow’.

Benartzi & Thaler (2004)
Shlomo Benartzi,Richard Thaler
Summary by 
Mark Egan

The ‘Save More Tomorrow’ [SMarT] program used defaults to increase employees’ savings rates by automatically increasing the % of their wage devoted to saving. Average saving rates for SMarT program participants increased from 3.5% to 13.6% over the course of 40 months. This is one of the most famous nudges.