Study • Civic · Taxes
Tax Compliance via Social Norms
Behavioural Insights Team Annual Update 2010-11.
Summary by Mark Egan
The Behavioral Insights Team in the U.K. used social normative messages to increase tax compliance in 2011. The control group received standard tax letters. The treatment groups received the letters with an added normative messages. The difference in compliance rates between the control and the most effective treatment group was 15 percentage points.
Tactics used
TACTICS
Social Norms
Behaviors addressed
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