Behavioural Fusion is an innovative company specialising in the application of rigorous and relevant behavioural economics to solve real-world business problems. Formed by academics and graduates with specialisms in psychology, business, economics and neuroscience, and underpinned by industry experts, we apply rigorous and credible solutions that make a real impact – cutting costs and increasing revenue. We are not only informed by the behavioural scientific literature, we contribute to it by publishing original research reports, papers and books.