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Social Psych,Decision Science,Willpower,Self-Determination Theory

Why We Do What We Do: Understanding Self-Motivation

Edward Deci

Why We Do What We Do: Understanding Self-Motivation cover
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Other great behavioral books
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ACT Made Simple: An Easy-To-Read Primer on Acceptance and Commitment Therapy

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Behavior Change, Mental Health, Substance Use or Addiction, Alcohol Use or Addiction

ACT Made Simple: An Easy-To-Read Primer on Acceptance and Commitment Therapy

Russ Harris

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Addiction by Design: Machine Gambling in Las Vegas

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Habit Formation, Design, Product, Behavioral Economics, Nudges & Choice Architecture

Addiction by Design: Machine Gambling in Las Vegas

Natasha Dow Schüll

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Design, Product, Marketing

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

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Robert Cialdini,Nassim Taleb