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Social Psych,Decision Science,Willpower,Self-Determination Theory
Why We Do What We Do: Understanding Self-Motivation
Edward Deci
kindle version
AUDIBLE VERSION
Book Details
RECOMMENDED BY
Other great behavioral books
KINDLE
|
AUDIBLE
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
RECOMMENDED BY
Chris York,George Akerlof,Sam Salzer
TOPICS
Decision Science,Product,Management,Behavioral Economics,Rewards & Incentives,Environmental Restructuring,Reduce Friction,Loss Aversion,Pricing,Mental Accounting,Nudges & Choice Architecture,Behavioral Science,Cognitive Bias
KINDLE
|
AUDIBLE
Thinking and Deciding
Jonathan Baron
RECOMMENDED BY
TOPICS
Behavioral Economics,Environmental Restructuring,Commitment Device,Behavior Change,Decision Science,Management,Rewards & Incentives,Nudges & Choice Architecture
KINDLE
|
AUDIBLE
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland
RECOMMENDED BY
Robert Cialdini,Nassim Taleb
TOPICS
Design,Product,Marketing