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Behavioral Economics,Environmental Restructuring,Commitment Device,Behavior Change,Decision Science,Management,Rewards & Incentives,Nudges & Choice Architecture

Sway: The Irresistible Pull of Irrational Behaviour

Ori Brafman,Rom Brafman

Sway: The Irresistible Pull of Irrational Behaviour cover
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Robert Cialdini,Nassim Taleb