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Product,Behavior Change
Persuasive Technology: Using Computers to Change What We Think and Do
BJ Fogg
kindle version
AUDIBLE VERSION
Book Details
RECOMMENDED BY
Other great behavioral books
KINDLE
|
AUDIBLE
The Design of Everyday Things
Don Norman
RECOMMENDED BY
Tim Brown,Chris York
TOPICS
Design,Product,Environmental Restructuring,Reduce Friction
KINDLE
|
AUDIBLE
Thinking, Fast and Slow
Daniel Kahneman
RECOMMENDED BY
Richard Thaler,Steve Levitt,Steven Pinker
TOPICS
Behavioral Economics,Management,Loss Aversion,Nudges & Choice Architecture,Cognitive Bias
KINDLE
|
AUDIBLE
The Willpower Instinct
Kelly McGonigal
RECOMMENDED BY
Kurt Nelson
TOPICS
Willpower,Behavior Change