Our latest product line up has arrived.
Experience the difference
BEHAVIOR
INSTITUTE
Home
Courses
NEW
Tactics
Models
Papers
Products
More
LINKS
Jobs
Community
Teams
About
log in
Marketing
Choice Factory: 25 Behavioural Biases That Influence What We Buy
Richard Shotton
kindle version
AUDIBLE VERSION
Book Details
RECOMMENDED BY
Other great behavioral books
KINDLE
|
AUDIBLE
Strangers to Ourselves: Discovering the Adaptive Unconscious
Timothy Wilson
RECOMMENDED BY
Dan Gilbert,John Bargh
TOPICS
Decision Science
KINDLE
|
AUDIBLE
Animal Spirits: How Human Psychology Drives the Economy
George Akerlof,Robert Shiller
RECOMMENDED BY
TOPICS
Behavioral Economics,Finance
KINDLE
|
AUDIBLE
The Wisest One in the Room: How You Can Benefit from Social Psychology's Most Powerful Insights
Lee Ross,Tom Gilovich
RECOMMENDED BY
Malcolm Gladwell,Dan Gilbert,Dan Ariely
TOPICS
Social Psych,Decision Science,Management,Design,Behavior Change,Product