Sam Tatam is Head of Behavioral Science at Ogilvy Consutling in London, a practice that combines leading research in cognitive psychology and behavioural economics. Sam’s experience stems from a background in Organizational Psychology and brand strategy. Today, he brings this thinking to Ogilvy’s clients across the globe, developing behavioural interventions and shaping the communications of some of the world’s most powerful brands and organizations. Sam has a Bachelors in Psychology from the University of Syndey, and a Masters in Organizational Psychology from Macquarie University.