Sam Salzer is an independent behavioral design strategist with a focus on applying behavioral science thinking to habit-forming digital products and services. He’s partnered with wildly popular apps to encourage good, healthy, sustainable behavior change, some including and . Prior to this, Samuel cut his behavioral teeth at Sweden’s leading behavioral consultancy. He’s an avid speaker and seminar facilitator, giving talks and workshops on topics related to behavioral design and digital behavior change. He's the creator of , the go-to place for top curated content on behavioral science and design writings.