PODCAST |
October 25, 2017
How to Launch a Behavior-Change Revolution
Freakanomics Radio
Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That’s what a dream team of social scientists is doing — and we sat in as they drew up their game plan.
GUESTS
Steve Levitt,Angela Duckworth,Katy Milkman,Adam Grant,David Laibson,Daniel Kahneman,Max Bazerman,Wendy Wood,David Yeager,Lauren Eskreis-Winkler,Bridget Terry Long
TAGS
Habit Formation,Behavior Change,Behavioral Economics,Design,Nudges & Choice Architecture