Wrapping up

Strategy is, by definition, a little less tangible than tactics. And you can't overhaul an entire organization or set of processes overnight.

That said, there are quite a few ways to create quick wins and imbue behavioral design into your approach. It's up to you to prioritize which elements to incorporate to your process and adapt them to your use case, but this should give you a good menu of options to make your work more impactful and hopefully less effortful.

Next steps to consider

  • Define your primary outcome, components, and key behaviors in a visual map. Then sketch out some experiments that address the risks or barriers around starting or completing the key behavioral funnels and loops. (Slides 10-13)
  • Itemize the failure modes and potential mitigation approaches for the main funnels or loops within your experience, or ones that have the most room to improve. Prioritize these using framework like RICE that accounts for impact, cost, and risk. Feel free to use whatever criteria/columns make sense. (Slides 37, 38, and 32)
  • Set up a research sprint and identify the best deliverables for the data, based on what new insights would best position your project to succeed. In particular, make sure to account for the efficacy (outcomes) and retention of the tactics, products, or studies that you research. (Slides 19-21 & 24-27)

Zoom, Loom, and Slack

  • If there are any questions you have about this week’s lesson, ask them on Slack and or have them ready for Thursday’s Zoom call
  • You can also drop us requests for feedback on behavioral strategy docs, reward loops, or anything else, and we'll do our best to respond with a short video via Loom, write-up, or similar.