Put it into action

To put things in action this week, try designing a basic box-and-arrows flowchart diagram for the key parts of the behavior journey we've reviewed. Generally, we do each of the components as a separate row of box and arrow flows, with branching as needed.

Key Components of a Behavior System

  • Motivation: Increase drive to perform the behavior or achieve the outcome prior to the person starting (and also during the experience)
  • Activation: Reward first steps and improve likelihood of long-term retention by addressing things like self-efficacy, social connection, or coping skills
  • Repetition: Create an experience with sufficient reinforcement, variation, and adaptiveness to sustain long-term performance of similar behaviors
  • Mitigation: Anticipate and prevent barriers or common failure modes likely to occur throughout the behavioral journey
  • Recovery: Provide for additional attention, rewards, self-efficacy restoration, or other elements when a person returns after a failure event or period of inactivity


    • Whimsical or Miro are good tools for this type of diagram, but you can also use pen and paper or a whiteboard.
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    Zoom, Loom, and Slack

    • If there are any questions you have about this week’s lesson, ask them on Slack and or have them ready for Thursday’s Zoom call
    • You can also drop us requests for feedback on any document, design, or personal/work experiment that relates to behavior change, and we'll do our best to respond with a short video. Feel free to send a Loom link yourself (~5 min or less).
    • You can request feedback that’s public or private, but we’ll prioritize public so more people can learn from each others’ work.